P3: Selected Organisations Usesmarket Research to Contribute to the Development of Its Marketing Plans
P3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.
My selected organisation is Thorpe Park; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. Market research is broken down into four categories as they contribute into development plans. The four departments are:
• Primary research
• Secondary research
• Qualitative research
• Quantitative research
Primary research
Primary research (also known as field research) involves the collection of data that does not already exist. Some advantages of having primary research are that a researcher can focus on both qualitative and quantitative issues. It also addresses specific research issues as the researcher controls the search design to fit their needs, however, some disadvantages is that comparing it to secondary data/research, primary data may be very expensive in preparing and carrying out the research. Costs can be incurred in producing the paper for the questionnaires or the equipment for an experiment of some sort and finally, by the time the research is done, it may be out of date. The primary research for Thorpe Park is its marketing structure. The research of some important partials of marketing. The parks marketing staff have undertaken into consideration before now. The television and sky advertisement which is very effective as there are approximately 26.8 million private domestic households, approximately 97% of households own a TV. Showing your advertisement on TV, let’s say that 45% of UK households are on the same TV channel, the amount of money that it brings in is astonishing.
The leaflets and flyers that Thorpe Park produces and which can be acquired in the park also how in encourages entertaining customers to make a return visit to the park at a later date. The hotel accommodation near the park and how a park hotel would greatly
My selected organisation is Thorpe Park; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. Market research is broken down into four categories as they contribute into development plans. The four departments are:
• Primary research
• Secondary research
• Qualitative research
• Quantitative research
Primary research
Primary research (also known as field research) involves the collection of data that does not already exist. Some advantages of having primary research are that a researcher can focus on both qualitative and quantitative issues. It also addresses specific research issues as the researcher controls the search design to fit their needs, however, some disadvantages is that comparing it to secondary data/research, primary data may be very expensive in preparing and carrying out the research. Costs can be incurred in producing the paper for the questionnaires or the equipment for an experiment of some sort and finally, by the time the research is done, it may be out of date. The primary research for Thorpe Park is its marketing structure. The research of some important partials of marketing. The parks marketing staff have undertaken into consideration before now. The television and sky advertisement which is very effective as there are approximately 26.8 million private domestic households, approximately 97% of households own a TV. Showing your advertisement on TV, let’s say that 45% of UK households are on the same TV channel, the amount of money that it brings in is astonishing.
The leaflets and flyers that Thorpe Park produces and which can be acquired in the park also how in encourages entertaining customers to make a return visit to the park at a later date. The hotel accommodation near the park and how a park hotel would greatly