Marketing and Nokia
Marketing Plan for Nokia
Marketing Plan for Nokia S series.
EXECUTIVE SUMMARY
I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the logo which is ' 'connecting people ' '. They are basically reducing the gap between the people.
In order to keep this going they need to enhance the features and specifically for this mob adding the battery system and some of the features are like APPLE I phone. And it will considerably having the good reputation and the features. Our NOKIA S51 is one of the most advanced and modern mobile phone in the world and it is compatible with IPHONE and other leading telecommunication brands in the world. It has most advanced features.
INTRODUCTION
For this project I have been instructed to come up with marketing plan of the product line extension of an existing company. I have chosen NOKIA particularly mobile phone sector of NOKIA. NOKIA is a reputable brand all over the world and is famous for its technology, quality, features and innovation. I have selected of NOKIA concept mobiles phones and extending its line having a change in a battery system. This mobile can be charged by solar energy. It can easily be charged by placing it under the sunlight for some time or you can charge this by normal charger and it can give you the talk time 8 to 9 hours and standby time of this mobile is 10 to 11 days. The model is NOKIA S series.
PRODUCT OFFERINGS:
This section explains and summaries the main features of company 's various product offering. In case of S51 the Nokia offers the following features;
* Concept phone with solar
Marketing Plan for Nokia S series.
EXECUTIVE SUMMARY
I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the logo which is ' 'connecting people ' '. They are basically reducing the gap between the people.
In order to keep this going they need to enhance the features and specifically for this mob adding the battery system and some of the features are like APPLE I phone. And it will considerably having the good reputation and the features. Our NOKIA S51 is one of the most advanced and modern mobile phone in the world and it is compatible with IPHONE and other leading telecommunication brands in the world. It has most advanced features.
INTRODUCTION
For this project I have been instructed to come up with marketing plan of the product line extension of an existing company. I have chosen NOKIA particularly mobile phone sector of NOKIA. NOKIA is a reputable brand all over the world and is famous for its technology, quality, features and innovation. I have selected of NOKIA concept mobiles phones and extending its line having a change in a battery system. This mobile can be charged by solar energy. It can easily be charged by placing it under the sunlight for some time or you can charge this by normal charger and it can give you the talk time 8 to 9 hours and standby time of this mobile is 10 to 11 days. The model is NOKIA S series.
PRODUCT OFFERINGS:
This section explains and summaries the main features of company 's various product offering. In case of S51 the Nokia offers the following features;
* Concept phone with solar
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