Marketing and Sniper
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ASSESSMENT SHEET(to be completed by the examiner) | Student name: | | | | Course name: | | | | Subject name: | | | | Assessor/marker: | | | | COMMENTS | Principles used (for example, number and understanding of concepts referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) | | /4 | | | Application of those principles, that is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification | | | /8 | | | How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed | | | /4 | | | Structure and presentation | | | /2 | | | Style, grammar and language | | | /2 | | | Total | | Less penalties | | GRAND TOTAL | /20 | General comments | | | | FOR MODERATOR’S USE ONLY | I agree with the assessor’s assessment I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: | /20 | | Moderator: | |
Title: Strategic Marketing- Developing a Marketing Plan
Assignment:
EITHER
Develop a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar. If you choose to plan for just one product, develop a plan for two market segments. If you choose to plan for two products, develop a plan for one market segment for each product. In your plan, cover:
_ current marketing situation with background data on the market, product, competition, and distribution (keep this discussion quite brief)
_ opportunity and threat analysis through a brief SWOT analysis
_ objectives with goals for sales volume, market share and profit (these should be realistic but may have to be somewhat hypothetical because of lack of time and market
ASSESSMENT SHEET(to be completed by the examiner) | Student name: | | | | Course name: | | | | Subject name: | | | | Assessor/marker: | | | | COMMENTS | Principles used (for example, number and understanding of concepts referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) | | /4 | | | Application of those principles, that is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification | | | /8 | | | How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed | | | /4 | | | Structure and presentation | | | /2 | | | Style, grammar and language | | | /2 | | | Total | | Less penalties | | GRAND TOTAL | /20 | General comments | | | | FOR MODERATOR’S USE ONLY | I agree with the assessor’s assessment I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: | /20 | | Moderator: | |
Title: Strategic Marketing- Developing a Marketing Plan
Assignment:
EITHER
Develop a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar. If you choose to plan for just one product, develop a plan for two market segments. If you choose to plan for two products, develop a plan for one market segment for each product. In your plan, cover:
_ current marketing situation with background data on the market, product, competition, and distribution (keep this discussion quite brief)
_ opportunity and threat analysis through a brief SWOT analysis
_ objectives with goals for sales volume, market share and profit (these should be realistic but may have to be somewhat hypothetical because of lack of time and market