Marketing Apple
“Marketing Apple”
Joshua Alvarez
Marketing 3331
Fall 2014
Marketing Apple
Apple Inc. was founded on April 1, 1976 in a garage by Steve Jobs and Steve Wozniak, the young entrepreneurs brought different strength to their fledgling company. Jobs had a flair for conceptualizing products, while Wozniak had the technical know-how to make them happen. Apple Incorporated is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, MAC OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
Apple I was the first product that Apple Inc. produced. It was a personal computer with a MOS 6502, CPU clocked at 1MHz and 4Kb memory. In 1977, Apple introduced Apple II, which became a very successful device. After that the company began to produce Apple II series. Fast forward to 2012. When referring to the marketing successes of Apple, people tend to point to the company’s creative advertising campaigns, the fact that Steve Jobs was a charismatic CEO, or the diverse array of industry-changing products that have been conceptualized beginning with the iMac in 1998, followed by the iPod in 2001, the unveiling of iTunes in 2003, the iPhone in 2007, the launch of the App store in 2008, and the iPad in 2010. But none of these observations consider the whole picture or driving force behind Apple’s strategic vision.
The popularity of Apple’s products is largely due to their simplicity and intuitiveness, making them accessible not only to tech-savvy consumers, but also to kids and seniors. Steve was highly involved with the advertising and every detail of Apple’s business. But he was far from the mastermind behind the renowned
Joshua Alvarez
Marketing 3331
Fall 2014
Marketing Apple
Apple Inc. was founded on April 1, 1976 in a garage by Steve Jobs and Steve Wozniak, the young entrepreneurs brought different strength to their fledgling company. Jobs had a flair for conceptualizing products, while Wozniak had the technical know-how to make them happen. Apple Incorporated is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, MAC OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
Apple I was the first product that Apple Inc. produced. It was a personal computer with a MOS 6502, CPU clocked at 1MHz and 4Kb memory. In 1977, Apple introduced Apple II, which became a very successful device. After that the company began to produce Apple II series. Fast forward to 2012. When referring to the marketing successes of Apple, people tend to point to the company’s creative advertising campaigns, the fact that Steve Jobs was a charismatic CEO, or the diverse array of industry-changing products that have been conceptualized beginning with the iMac in 1998, followed by the iPod in 2001, the unveiling of iTunes in 2003, the iPhone in 2007, the launch of the App store in 2008, and the iPad in 2010. But none of these observations consider the whole picture or driving force behind Apple’s strategic vision.
The popularity of Apple’s products is largely due to their simplicity and intuitiveness, making them accessible not only to tech-savvy consumers, but also to kids and seniors. Steve was highly involved with the advertising and every detail of Apple’s business. But he was far from the mastermind behind the renowned