Marketing Entry Plan
Hojitsu Cars & Gadgets Company
JAPAN
_______________________
A Global Market Entry Plan
Presented to the Faculty of the
Department of Business Administration of the
University of San Carlos
Cebu City, Philippines
_______________________
In Partial Fulfilment of the requirement of the
Course in
GLOBAL MARKETING
_______________________
MARK 37
By:
Starley Lyn M. Rabor
Global Market Entry Plan
I. Country Profile
Country: Japan
[pic]
Management Orientations: Polycentric; Ethnocentric
Japan, a country of islands, extends along the eastern or Pacific coast of Asia. The four main islands, running from north to south, are Hokkaido, Honshu (or the mainland), Shikoku, and Kyushu. Okinawa Island is about 380 miles southwest of Kyushu. About 3,000 smaller islands are included in the archipelago. In total land area, Japan is slightly smaller than California. About 73% of the country is mountainous, with a chain running through each of the main islands. Japan's highest mountain is the world-famous Mt. Fuji (12,388 feet). Since so little flat area exists, many hills and mountainsides are cultivated all the way to the summits.
Japan's population, currently just fewer than 127 million, experienced a phenomenal growth rate for much of the 20th century as a result of scientific, industrial, and sociological changes, but birth rates have fallen steadily since the 1970s. In 2005, Japan's population declined for the first time, 2 years earlier than predicted. In 2010, the population growth rate was -1.0%. However, high sanitary and health standards produce a life expectancy exceeding that of the United States. Their country is an urban society with only about 1% of the labor force engaged in agriculture. Many farmers supplement their income with part-time jobs in nearby towns and cities. About 80 million of the urban population is heavily concentrated on the Pacific shore of Honshu and in
JAPAN
_______________________
A Global Market Entry Plan
Presented to the Faculty of the
Department of Business Administration of the
University of San Carlos
Cebu City, Philippines
_______________________
In Partial Fulfilment of the requirement of the
Course in
GLOBAL MARKETING
_______________________
MARK 37
By:
Starley Lyn M. Rabor
Global Market Entry Plan
I. Country Profile
Country: Japan
[pic]
Management Orientations: Polycentric; Ethnocentric
Japan, a country of islands, extends along the eastern or Pacific coast of Asia. The four main islands, running from north to south, are Hokkaido, Honshu (or the mainland), Shikoku, and Kyushu. Okinawa Island is about 380 miles southwest of Kyushu. About 3,000 smaller islands are included in the archipelago. In total land area, Japan is slightly smaller than California. About 73% of the country is mountainous, with a chain running through each of the main islands. Japan's highest mountain is the world-famous Mt. Fuji (12,388 feet). Since so little flat area exists, many hills and mountainsides are cultivated all the way to the summits.
Japan's population, currently just fewer than 127 million, experienced a phenomenal growth rate for much of the 20th century as a result of scientific, industrial, and sociological changes, but birth rates have fallen steadily since the 1970s. In 2005, Japan's population declined for the first time, 2 years earlier than predicted. In 2010, the population growth rate was -1.0%. However, high sanitary and health standards produce a life expectancy exceeding that of the United States. Their country is an urban society with only about 1% of the labor force engaged in agriculture. Many farmers supplement their income with part-time jobs in nearby towns and cities. About 80 million of the urban population is heavily concentrated on the Pacific shore of Honshu and in