Marketing Management
IMPACT OF ECONOMIC FORCES
ON E-RETAIL/
E-COMMERCE/ONLINE RETAIL
By Group 6:
1)Aditya Padmanabhan
2)Abhishek Prasad
3)Pooja Salvi
4)Samraddha Alva
5)Aman Kumar
The market environment refers to forces that affect a firm 's ability to build and maintain successful relationships with customers.Two levels of the environment are:
1)Micro: The micro environment consists of the internal forces in the business.They are:
• The Company Itself
• Suppliers
• Marketing Intermediaries
• Customers
• Competitors
• Public
2)Macro: The macro environment consists of the external forces in the business.They are:
• Demographic Forces
• Economic Forces
• Political Forces
• Technological Forces
• Natural Forces
• Cultural Forces
Introduction
A significant economic effect of e-commerce is the reduction of transaction costs compared to traditional commerce. Transaction costs are the costs associated with organizing a transaction, starting with searching for a product, then negotiating for a price, and finally making the purhcase. E-commerce reduces transaction costs by removing many barriers that were previously faced. Customers who had to drive to a physical store,manually compare before buying, can now do this for many products online, anytime, with the help of comparison shopping sites such as Flipkart. For information on products which can be both bought and delivered online, e-commerce also reduces the product delivery cost.
Most industries have supply chains that join supply and demand requirements across manufacturers, suppliers, warehouses, and stores so that products reach on time and at the right location. e-commerce platforms provide fast, synchronized exchange of supply and demand information between supply chain members thereby reducing costs, as well as increasing customer satisfaction. E-commerce is also facilitated by technologies that allow easy communication across the world.
Technology also has an effect on social
ON E-RETAIL/
E-COMMERCE/ONLINE RETAIL
By Group 6:
1)Aditya Padmanabhan
2)Abhishek Prasad
3)Pooja Salvi
4)Samraddha Alva
5)Aman Kumar
The market environment refers to forces that affect a firm 's ability to build and maintain successful relationships with customers.Two levels of the environment are:
1)Micro: The micro environment consists of the internal forces in the business.They are:
• The Company Itself
• Suppliers
• Marketing Intermediaries
• Customers
• Competitors
• Public
2)Macro: The macro environment consists of the external forces in the business.They are:
• Demographic Forces
• Economic Forces
• Political Forces
• Technological Forces
• Natural Forces
• Cultural Forces
Introduction
A significant economic effect of e-commerce is the reduction of transaction costs compared to traditional commerce. Transaction costs are the costs associated with organizing a transaction, starting with searching for a product, then negotiating for a price, and finally making the purhcase. E-commerce reduces transaction costs by removing many barriers that were previously faced. Customers who had to drive to a physical store,manually compare before buying, can now do this for many products online, anytime, with the help of comparison shopping sites such as Flipkart. For information on products which can be both bought and delivered online, e-commerce also reduces the product delivery cost.
Most industries have supply chains that join supply and demand requirements across manufacturers, suppliers, warehouses, and stores so that products reach on time and at the right location. e-commerce platforms provide fast, synchronized exchange of supply and demand information between supply chain members thereby reducing costs, as well as increasing customer satisfaction. E-commerce is also facilitated by technologies that allow easy communication across the world.
Technology also has an effect on social
References: 1.https//www.authorstream.com/ 2.https//www.google.com/ 3.https//www.wikianswers.com/ 4.https//www.wikipedia.com/ 5.https//www.businessdictionary.com/ 6.https//www.education-portal.com/ 7.https://www.coursework-writing-advice.com/ 8.https://study-mode.com/ 9.https://scribd.com/