“Marketing Mix (4 P’s) Analysis and Competitors Evaluation: a Study on Pran Group”
“Marketing Mix (4 P’s) Analysis and Competitors
Evaluation: A study on PRAN GROUP”
Back ground of the company
History:
PRAN stands for Programmed for Rural Advancement Nationally.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. Today they are the largest processors of fruits & vegetables in Bangladesh. The Group comprises of 10 companies. AMCL (Agricultural Marketing Company Limited) is a sister concern of PRAN Group. It was established in 1985. And is running successfully and smoothly ever since. They have emerged in to one of the top competitors in the market today. The head offices are located at Dhaka with production facilities around the country. Their management is modern adapted to their environment & culture. Pran Cola is introduced in the market in 2003. It’s a new product for them in the beverage section & they have giant competitors like PEPSI & Coca cola. Their largest asset is their competent team of hands-on-mangers & dedicated employees. They claim to have a very competent human capital. And they say with pride that their HR department is efficient and strong. AMCL is the main
Evaluation: A study on PRAN GROUP”
Back ground of the company
History:
PRAN stands for Programmed for Rural Advancement Nationally.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. Today they are the largest processors of fruits & vegetables in Bangladesh. The Group comprises of 10 companies. AMCL (Agricultural Marketing Company Limited) is a sister concern of PRAN Group. It was established in 1985. And is running successfully and smoothly ever since. They have emerged in to one of the top competitors in the market today. The head offices are located at Dhaka with production facilities around the country. Their management is modern adapted to their environment & culture. Pran Cola is introduced in the market in 2003. It’s a new product for them in the beverage section & they have giant competitors like PEPSI & Coca cola. Their largest asset is their competent team of hands-on-mangers & dedicated employees. They claim to have a very competent human capital. And they say with pride that their HR department is efficient and strong. AMCL is the main