Marketing Plan
Marketing Plan
Little Angels Nursery
Crystal Todd
DeVry University
Table of Contents
1. Executive Summary
2. Company Description
3. Mission/Vision
4. Goals
5. Competitive Advantage
6. SWOT Analysis
7. Environmental Trends
8. Customer Analysis
9. Market-Product Focus
10. Marketing and Product Objectives
11. Target Markets
12. Points of Difference
13. Positioning
14. Marketing Program
|Product |
|Price |
|Promotion |
|Place |
Product/ Service: Little Angels Second Home
Executive Summary
This marketing plan focuses on the establishing a new at-home daycare called Little Angels Second Home. This is a Christian based childcare facility that operates 24-hours a day, seven days a week. To start with the daycare will be family operated and run which will make the daycare feel like home for the children.
Company Description
Little Angels Second Home is a licensed I provide in my home. I offer daycare services to those parents who have infants, toddlers, and preschoolers. With more parents entering the workforce, demand for qualified care givers has grown in recent years. Not everyone works nine to five anymore and I want parents who work all shifts to have quality daycare.
Mission Statement
To provide a Christ centered 24 hour quality daycare to the parents who work any shift. My goal is to strengthen the bridge between your work and family life by creating a special place
Little Angels Nursery
Crystal Todd
DeVry University
Table of Contents
1. Executive Summary
2. Company Description
3. Mission/Vision
4. Goals
5. Competitive Advantage
6. SWOT Analysis
7. Environmental Trends
8. Customer Analysis
9. Market-Product Focus
10. Marketing and Product Objectives
11. Target Markets
12. Points of Difference
13. Positioning
14. Marketing Program
|Product |
|Price |
|Promotion |
|Place |
Product/ Service: Little Angels Second Home
Executive Summary
This marketing plan focuses on the establishing a new at-home daycare called Little Angels Second Home. This is a Christian based childcare facility that operates 24-hours a day, seven days a week. To start with the daycare will be family operated and run which will make the daycare feel like home for the children.
Company Description
Little Angels Second Home is a licensed I provide in my home. I offer daycare services to those parents who have infants, toddlers, and preschoolers. With more parents entering the workforce, demand for qualified care givers has grown in recent years. Not everyone works nine to five anymore and I want parents who work all shifts to have quality daycare.
Mission Statement
To provide a Christ centered 24 hour quality daycare to the parents who work any shift. My goal is to strengthen the bridge between your work and family life by creating a special place