Marketing Plan
Table of Contents:
* Outline_______ ___________________________________________3
* Introduction_______________________________________________4
* Objectives____ ____________________________________________ 5
* SWOT Analysis_____________________________________________6
* Marketing Mix______________________________________________7
* Conclusions ________________________________________________8
* Bibliography _______________________________________________9
* References ________________________________________________10
Outline:
A. introduction:
First of all my topic will be about promoting a drink that is new in the Market and which will be drink in my pub and soon in the supermarket and stores.
The product that we have chosen to do our research on is mixing kind of alcohol with an energy drink. I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan, the target segment has been identified and defined, a SWOT analysis has been carried out for the brand and organization, and marketing communications objectives have been set. The plan identifies the target market through segmentation variables. Finally the marketing communications objectives will be set in the final section.
B. body: 1. Segmenting the Market:
a. Knowing the target market that marketing message will be directed toward. i. Most relevant to this market are teenagers and adults ii. Students and youngest business men and women. b. Geography is another useful variety, place where I have to market my product. c. Understand and meet customers’ needs
2. SWOT ANALYSIS:
A.Strength.
i. The strengths are a devotion to customer service, and the design and innovativeness of the products. ii. This company produces only adult energy drinks and is therefore able to allocate more time and resources to improving only one
* Outline_______ ___________________________________________3
* Introduction_______________________________________________4
* Objectives____ ____________________________________________ 5
* SWOT Analysis_____________________________________________6
* Marketing Mix______________________________________________7
* Conclusions ________________________________________________8
* Bibliography _______________________________________________9
* References ________________________________________________10
Outline:
A. introduction:
First of all my topic will be about promoting a drink that is new in the Market and which will be drink in my pub and soon in the supermarket and stores.
The product that we have chosen to do our research on is mixing kind of alcohol with an energy drink. I will produces and sell this new energy drinks. It specializes in adult’s drink. The company and brand are new to the market. In order to provide a useful plan, the target segment has been identified and defined, a SWOT analysis has been carried out for the brand and organization, and marketing communications objectives have been set. The plan identifies the target market through segmentation variables. Finally the marketing communications objectives will be set in the final section.
B. body: 1. Segmenting the Market:
a. Knowing the target market that marketing message will be directed toward. i. Most relevant to this market are teenagers and adults ii. Students and youngest business men and women. b. Geography is another useful variety, place where I have to market my product. c. Understand and meet customers’ needs
2. SWOT ANALYSIS:
A.Strength.
i. The strengths are a devotion to customer service, and the design and innovativeness of the products. ii. This company produces only adult energy drinks and is therefore able to allocate more time and resources to improving only one
References: Duncan, T. 2005, Principles of Advertising & IMC (2nd ed.), McGraw-Hill/Irwin, New York. Schiffman, L. et al, 2005, Consumer Behaviour, Pearson Education Australia, Frenchs Forest.