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Marketing Plan Chevrolet

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Marketing Plan Chevrolet
Integrated Performance Appraisal
A performance appraisal is a review and discussion of an employee 's performance of assigned duties and responsibilities. The appraisal is based on results obtained by the employee in his/her job, not on the employee 's personality characteristics. The appraisal measures skills and accomplishments with reasonable accuracy and uniformity. It provides a way to help identify areas for performance enhancement and to help promote professional growth. It should not, however, be considered the supervisor 's only communication tool. Open lines of communication throughout the year help to make effective working relationships.
In Chevrolet each employee is entitled to a thoughtful and careful appraisal. The success of the process depends on the supervisor 's willingness to complete a constructive and objective appraisal and on the employee 's willingness to respond to constructive suggestions and to work with the supervisor to reach future goals.
In Chevrolet it is important for them to give the satisfaction of their customers as part of their business. As the company needed employees who will help them in obtaining their goals, they make sure to have excellent agents or dealers to gain more customers in market. The services which they offer to their buyers are based to the performances of their car dealers and agents who sell their products. As having an integrated performance appraisal, the Chevrolet handle their employees with a synchronization on their management that will help them to comprise more strategies, goals of the company and the right plan for them to be marketable in their business.
Chevrolet has their records of their sales on their cars and the level of performances of their dealers and agents. As managing a business that needed to sell in a high cost of prices but giving customers a satisfaction and good value of their products, the company needs to check and monitor the employee who sells and market the products.

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