Marketing Project of Reckitt Benckiser
Contents
1 History
2 Present Environments and Culture
3 Visions and Mission
4 Employment Hierarchies
5 Commitments
6 Develop Strategy
Marketing
Sales
Finance
Operational
INTRODUCTION TO COMPANY
Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazine's annual ranking of the best performing companies within the S&P European 350.The company's strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% of net revenues in 2008. 35% of net revenues come from products launched in the past three years, this focus on innovation was recognized by The Economist Corporate Use of Innovation Award in 2009.The company held Platinum status in 2005, 2006, 2007 and 2008 in the Business in the Community Index and in 2009 entered the Dow Jones Sustainability World Index and the Carbon Disclosure Leadership Index. The company was formed by a merger between Britain’s.
Reckitt Benckiser is No. 1 worldwide in its fabric care, surface care and automatic dishwashing divisions, which comprise, respectively, 24 percent, 19 percent and 12percent of its revenue. In the fabric care segment, Reckitt's brands include stain remover Spray 'n Wash, Woollies fabric wash for delicate clothing and with America's bubble bath but rather a solution for lime scale build up in both washing machines and laundry. Reckitt's surface care leaders include Lysol, America's No. 1 disinfectant, and Neutral Air, introduced in 2003, which provides the pleasant scent of an air freshener as well as acting as a disinfectant—it purportedly kills odours causing airborne germs, there by freshening a room. The company's washing products are marketed as
1 History
2 Present Environments and Culture
3 Visions and Mission
4 Employment Hierarchies
5 Commitments
6 Develop Strategy
Marketing
Sales
Finance
Operational
INTRODUCTION TO COMPANY
Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazine's annual ranking of the best performing companies within the S&P European 350.The company's strategy is to have a highly focused portfolio concentrating on its 17 most profitable brands, which were responsible for 62% of net revenues in 2008. 35% of net revenues come from products launched in the past three years, this focus on innovation was recognized by The Economist Corporate Use of Innovation Award in 2009.The company held Platinum status in 2005, 2006, 2007 and 2008 in the Business in the Community Index and in 2009 entered the Dow Jones Sustainability World Index and the Carbon Disclosure Leadership Index. The company was formed by a merger between Britain’s.
Reckitt Benckiser is No. 1 worldwide in its fabric care, surface care and automatic dishwashing divisions, which comprise, respectively, 24 percent, 19 percent and 12percent of its revenue. In the fabric care segment, Reckitt's brands include stain remover Spray 'n Wash, Woollies fabric wash for delicate clothing and with America's bubble bath but rather a solution for lime scale build up in both washing machines and laundry. Reckitt's surface care leaders include Lysol, America's No. 1 disinfectant, and Neutral Air, introduced in 2003, which provides the pleasant scent of an air freshener as well as acting as a disinfectant—it purportedly kills odours causing airborne germs, there by freshening a room. The company's washing products are marketed as
References: 3. ^ J. B. Quinn, "Strategies for Change: Logical Instrumentalism" (Richard D. Irwin, 1980) 4