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Sales and distribution mgt.

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Sales and distribution mgt.
Title:

Sales & Distribution Management of Reckitt Benckiser (Bangladesh) Ltd.: A Study on Rajshahi Territory.

Introduction:

Reckitt Benckiser is the world’s No.1 Company in household cleaning products, (excluding laundry detergents) and a leading player in health and personal care. Reckitt Benckiser truly a global company with a consumer-oriented vision, operations in 60 countries, sales in 180 countries and net revenues in excess of £3 billion/$4.2 billion
The company was incorporated on 15 April 1961 in the territory now comprising Bangladesh. Reckitt Benckiser (Bangladesh) Limit ed started its business in this country in 1962 as Robinson Foods (EP) Limited. After 1971, the company slowly started to build its own plant as the import of all other products stopped. Gradually Harpic, Dettol, Robin Blue, Mortein Liquid, Mortein Aerosol and other household plants started to be established under joint venture agreements. Mortein coil, Dettol Soap and Robin Fabric products Care have been introduced.

The name of the company was changed from Robinson’s food (Pakistan) Ltd. to Robinson’s food (Bangladesh.) Ltd. after the independence. In 1978 it was again changed to Robinson’s (Bangladesh) Limited. In 1985 the name took the style of Reckitt & Colman Bangladesh Limited. Finally as Reckitt and Colman Plc, UK and Benckiser NV, Netherlands merged on December 03, 1999 the name was again changed to Reckitt Benckiser (Bangladesh) Limited on 9th November 2000.

Objective of the study(Problem Definition):

Sales and Distribution management is one of the vital activities that any FMCG should handle in an efficient way. Distribution is the way through which the final goods reach the ultimate consumers. The primary objective of the internship report is:

To find out the problems and the probable solutions of the distribution management system of Reckitt Benckiser (Bangladesh) Limited.
Literature Review:

As it is a kind of primary research, no literature
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