Marketing Research Topics
Important Topics for Projects in Marketing
Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:
Topics for Research in Marketing
The effects of pharmaceutical dispensing pattern on consumer store patronage
Table turnover augmentation: variables affecting the time spent in dining experience
A comparative study on application of advertising through cell phone framework among various types of goods and services
Market entry strategy in an emerging market using Country of Origin information
Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
Effect of self-placement of habitual buying products on their sales
Determinants of consumer buying behavior through mega stores in (country name)
Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
Customer Delight in banking
To identify service quality gaps in banking sector: A comparative study of local and foreign banks
Effects of occupational status on women food buying and cooking behavior
Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
Effects of
Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:
Topics for Research in Marketing
The effects of pharmaceutical dispensing pattern on consumer store patronage
Table turnover augmentation: variables affecting the time spent in dining experience
A comparative study on application of advertising through cell phone framework among various types of goods and services
Market entry strategy in an emerging market using Country of Origin information
Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
Effect of self-placement of habitual buying products on their sales
Determinants of consumer buying behavior through mega stores in (country name)
Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
Customer Delight in banking
To identify service quality gaps in banking sector: A comparative study of local and foreign banks
Effects of occupational status on women food buying and cooking behavior
Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
Effects of