Marketing Strategy: Fruit Ninja By Halfbrick

Many people have heard of one of the fastest growing games in the App Store, Fruit Ninja by Halfbrick. It was one of the number one apps in the App Store when it came out. Millions of people have been playing a true classic ever since the game launched in 2010. The game offers different options from which players can choose. This attracts players to explore all of the options the game has to offer. Fruit Ninja has been a family tradition for my cousins and me because we always try to break each other’s records. Although it has been about a decade since Fruit Ninja launched, it is considered the best of the best. Fruit Ninja has received a tremendous amount of positive support ever since the game launched.
Game creators need to find the right niche for people of all kinds, and they need to find the perfect strategy to implement. In Fruit Ninja, this involves excitement and competitiveness. They need to make sure that people are happy when playing Fruit Ninja. They have to find out what is the best mindset
According to the creator’s website, game designer Luke Muscat at Halfbrick, the game developer, implemented this idea. He saw one time someone cutting fruit using these knives. He wanted to take this idea into a video game. It took four people and one month to make the idea of Fruit Ninja into a reality. The marketing strategy behind Fruit Ninja promoted for iPhone, Android, and Windows, stresses the game’s easy use. According to Toby McCasker of The Guardian reports that the game downloaded more than a billion times. This shows the game’s popularity and its clear gameplay. Halfbrick was on a quest to find the best games. They were looking for something intuitive and new. The company had pitching sessions called Halfbrick Friday for game ideas. Surprisingly, only one person said there is potential in the game. If that person did not show interest in the game, Fruit Ninja never been