Marketing Strategy; Nokia
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NOKIA Nokia Corporation is a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia has sites for research and development, manufacturing and sales in many continents throughout the world.
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Nokia Nseries On 27 April 2005, Nokia announced a new brand of multimedia devices at the press conference of mobile phone manufacturer in Amsterdam. The first three Nseries devices introduced at the conference consists of N70, N90 and N91. Nokia Nseries is a product family consisting of multimedia smart phones. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, whenever and wherever they want. The first Nseries device, the N90, utilized the older Symbian 8.1 OS, as did the N70. Subsequently Nokia switched to using SymbianOS 9 for all later Nseries devices (except the N72, which was based on the N70).
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Industry Analysis As per the latest reports, number of mobile subscribers in India has crossed the 250 million mark. Mobile phone production in India was expected to grow from 31 million units in 2006 at a compound annual growth rate (CAGR) of 28.3 per cent to reach 107 million units in 2011. Handset Market Share Nokia: 59.5% Sony: 8.1% Samsung: 7% Motorola: 5.9%
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Lifecycle : Globally Nokia’s market is at maturity, where as in India it is still in the Growth stage.
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Competitive Analysis Nokia and Sony Ericsson are two leading mobile manufacturing companies operating worldwide. The high performance Nokia N-Series has got several members like Nokia N70, N71, N72, N73, N75, N76, N77, N80, N90, N91, N91 8GB, N92, N93, N93i, N95. N-Series mobile handsets incorporate fun features like high resolution cameras (2-3.2 mega pixel cameras),
NOKIA Nokia Corporation is a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia has sites for research and development, manufacturing and sales in many continents throughout the world.
Slide 4:
Nokia Nseries On 27 April 2005, Nokia announced a new brand of multimedia devices at the press conference of mobile phone manufacturer in Amsterdam. The first three Nseries devices introduced at the conference consists of N70, N90 and N91. Nokia Nseries is a product family consisting of multimedia smart phones. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, whenever and wherever they want. The first Nseries device, the N90, utilized the older Symbian 8.1 OS, as did the N70. Subsequently Nokia switched to using SymbianOS 9 for all later Nseries devices (except the N72, which was based on the N70).
Slide 5:
Industry Analysis As per the latest reports, number of mobile subscribers in India has crossed the 250 million mark. Mobile phone production in India was expected to grow from 31 million units in 2006 at a compound annual growth rate (CAGR) of 28.3 per cent to reach 107 million units in 2011. Handset Market Share Nokia: 59.5% Sony: 8.1% Samsung: 7% Motorola: 5.9%
Slide 6:
Lifecycle : Globally Nokia’s market is at maturity, where as in India it is still in the Growth stage.
Slide 7:
Competitive Analysis Nokia and Sony Ericsson are two leading mobile manufacturing companies operating worldwide. The high performance Nokia N-Series has got several members like Nokia N70, N71, N72, N73, N75, N76, N77, N80, N90, N91, N91 8GB, N92, N93, N93i, N95. N-Series mobile handsets incorporate fun features like high resolution cameras (2-3.2 mega pixel cameras),