Marketing Strategy to Attract Bulgarian and International Students in Joint- Master Degree Programs “European Business and Finance” and “International Marketing” in University of National and World Economy
International Marketing
Marketing strategy to attract bulgarian and international students in joint- master degree programs “European Business and Finance” and “International marketing” in University of National and World economy
Contents:
1.
2.
3.
4. Defining our goals
a. Defining the problem – the low numbers of foreign students in the joint programme and in the university as a whole.
b. Defining the products with which we want to access the external markets
i. Joint programme between UNWE and Nottingham Trent University
ii. International business
iii. Other bachelor and master programmes
c. Defining the results we hope to achieve with this research
5. Defining the influence of internal and external environment on our product
a. SWOT analysis
b. Defining the target groups
i. Division by age
ii. Division by profession
c. Defining the markets we’re going to do a research on:
i. Country identification
1. Based on proximity and market development
ii. Analysis of the chosen countries
1. Preliminary analysis – using PEST/STEEPLE or/and others qualitative and quantitative methods
2. In-depth screening – Are there major competitors on the chosen markets, are there any social, ethnic based or other problems, how to adapt the products for the specific markets.
3. Final selection
6. Defining the ways to penetrate the market
a. Foreign universities exhibitions
b. Advertisements – where and how
c. Exchange programs with other universities.
d. The role of the representatives
Defining our goals
1. Defining the problem – the low numbers of foreign students in the joint programme and in the university as a whole.
Each year University of National and World Economy receives a number of inquiries from prospective Bulgarian students regarding opportunities at the
Marketing strategy to attract bulgarian and international students in joint- master degree programs “European Business and Finance” and “International marketing” in University of National and World economy
Contents:
1.
2.
3.
4. Defining our goals
a. Defining the problem – the low numbers of foreign students in the joint programme and in the university as a whole.
b. Defining the products with which we want to access the external markets
i. Joint programme between UNWE and Nottingham Trent University
ii. International business
iii. Other bachelor and master programmes
c. Defining the results we hope to achieve with this research
5. Defining the influence of internal and external environment on our product
a. SWOT analysis
b. Defining the target groups
i. Division by age
ii. Division by profession
c. Defining the markets we’re going to do a research on:
i. Country identification
1. Based on proximity and market development
ii. Analysis of the chosen countries
1. Preliminary analysis – using PEST/STEEPLE or/and others qualitative and quantitative methods
2. In-depth screening – Are there major competitors on the chosen markets, are there any social, ethnic based or other problems, how to adapt the products for the specific markets.
3. Final selection
6. Defining the ways to penetrate the market
a. Foreign universities exhibitions
b. Advertisements – where and how
c. Exchange programs with other universities.
d. The role of the representatives
Defining our goals
1. Defining the problem – the low numbers of foreign students in the joint programme and in the university as a whole.
Each year University of National and World Economy receives a number of inquiries from prospective Bulgarian students regarding opportunities at the