Breakthrough in Service
Mayo Case (20)
Pick one of the characteristics of services. Explain how the Mayo Clinic does a good job of the characteristic of services you picked. Answer:
Going through the Mayo clinic case, we can find that Mayo Clinic does a really good job on many characteristics, especially in Intangibility of services. Mayo Clinic is not only providing an effective visible product, which is medicine, but also offering good services, which is patient-care. Just as Mayo’s mission, “Mayo Clinic will provide the best care to every patient, every day through integrated clinical practice, education and research”. It is obviously that Mayo treats the respect and