MBA Handbook
MBA
MARKETING CORE MODULE (FULL TIME) MBA
MODULE HANDBOOK
SEMESTER 1 (BST513)
Marketing Module
The Marketing Module aims to:
Provide you with the foundation to enable you to understand, analyse and distinguish between alternative marketing decision choices.
A research led approach to teaching will enable you to explore both the existing body of knowledge and research developments from the module lectures and other sources provided. The module is fast moving, therefore for the module to be successful and effective, you will need to keep up with all the essential reading and self-study recommended. Preparation for and participation in Syndicates is essential, not least because much of the assessment will be based on the concepts discussed in the Syndicate meetings.
LEARNING OUTCOMES
By fully engaging with this module you will be able to:
Demonstrate awareness, understanding and application of the basic concepts and theories of Marketing
This will be demonstrated through the ability to research current theory and practice through engaging with academic literature, to enhance the content of lectures. Syndicate meetings will focus on the application of theories to relevant and up-to-date Case Studies.
The Market2Win simulation will allow you to bring theory into practice in a real life simulation.
Analyse and compose an integrated solution for a Marketing Case Study.
This will be demonstrated by various group exercises and by engagement with work for the tutorials and examination.
Criticise and evaluate conventional approached to marketing.
This will be enhanced by the research-led focus of the module.
Evidence of a critical approach will be evaluated in assessments.
Transferable Skills
Personal Development. Time and personal management techniques needed for the marshalling of material, class preparation and assessment of the module.
Interpersonal Skills. Building on the interactive
MARKETING CORE MODULE (FULL TIME) MBA
MODULE HANDBOOK
SEMESTER 1 (BST513)
Marketing Module
The Marketing Module aims to:
Provide you with the foundation to enable you to understand, analyse and distinguish between alternative marketing decision choices.
A research led approach to teaching will enable you to explore both the existing body of knowledge and research developments from the module lectures and other sources provided. The module is fast moving, therefore for the module to be successful and effective, you will need to keep up with all the essential reading and self-study recommended. Preparation for and participation in Syndicates is essential, not least because much of the assessment will be based on the concepts discussed in the Syndicate meetings.
LEARNING OUTCOMES
By fully engaging with this module you will be able to:
Demonstrate awareness, understanding and application of the basic concepts and theories of Marketing
This will be demonstrated through the ability to research current theory and practice through engaging with academic literature, to enhance the content of lectures. Syndicate meetings will focus on the application of theories to relevant and up-to-date Case Studies.
The Market2Win simulation will allow you to bring theory into practice in a real life simulation.
Analyse and compose an integrated solution for a Marketing Case Study.
This will be demonstrated by various group exercises and by engagement with work for the tutorials and examination.
Criticise and evaluate conventional approached to marketing.
This will be enhanced by the research-led focus of the module.
Evidence of a critical approach will be evaluated in assessments.
Transferable Skills
Personal Development. Time and personal management techniques needed for the marshalling of material, class preparation and assessment of the module.
Interpersonal Skills. Building on the interactive