Mcdonald's Market Structure

Introduction By the late- 1990s fast-food chain McDonalds had enjoyed 40 years of exceptional performance. McDonald's brand mission is to be a customers' favorite place and way to eat. McDonald's worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. They are committed to continuously improving theirs operations and enhancing customers' experience. McDonalds place the customer experience at the core of all they do. McDonald’s customers are the reason for their existence. So, McDonalds’s demonstrate appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Their goal is quality, service, cleanliness and value for each and every customer, each and every time. McDonalds are committed to people. They provide opportunity, nurture talent, develop leaders and reward achievement. They believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to continued success. McDonald’s business model, depicted by three-legged stool of owner or operators, suppliers, and company employees, is foundation, and balancing the interests of all three groups is a key.

McDonalds operate their business ethically. Sound ethics is good business. At McDonald’s, they hold their selves and conduct the business to high standards of fairness, honesty, and integrity. McDonalds are individually accountable and collectively responsible.
McDonalds give back to our communities. They take seriously the responsibilities that come with being a leader. McDonald’s help their customers build better communities, support Ronald McDonald House Charities, and leverage their size, scope and resources to help make the world a better place.
McDonalds grow their business profitably.

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