The McDonald’s TV commercial caught people’s attention and was effective. People sing Big Mac song at Big Mac TV commercial. The commercial repeats Big Mac song via back ground music. Lastly, the advertising shows their best item ‘Big Mac’. There are three reasons why the commercial catches people’s attention. First, Big Mac song is easy to remember. If people hear it once, they can hum it right away. Second, the advertising shows their best item ‘Big Mac’ with fresh vegetable, tasty patties and greasy cheese. The shape of ‘Big Mac’ which looks tasty increases people’s appetite more. In my case, the day when I see the Big Mac TV commercial is the day I never pass McDonald. Third, The Big Mac TV commercials are made by ordinary people via UCC in Korea. For example, some of soldiers who wear a military uniform are singing Big Mac song. High school girls are singing Big Mac song and coming in McDonald and order ‘Big Mac’. The UCC video which was made by ordinary people makes people think that Big Mac TV commercial is funny and friendly. In other words, the reasons why Big Mac TV commercial is effective are ‘a simple repeat’, ‘showing directly’and ‘participation’. The Big Mac commercial incited people to remember Big Mac continuously through repeating Big Mac song and showing tasty burger directly.Also, The Big Mac commercial UCC contest raised public interest in Big Mac, because participations in contest generally make people concentrate on ‘the target of contest’. As a result, I think that The Big Mac TV commercial is very effective to catch people’s attention because of ‘a repeat’, ‘showing directly’ and
The McDonald’s TV commercial caught people’s attention and was effective. People sing Big Mac song at Big Mac TV commercial. The commercial repeats Big Mac song via back ground music. Lastly, the advertising shows their best item ‘Big Mac’. There are three reasons why the commercial catches people’s attention. First, Big Mac song is easy to remember. If people hear it once, they can hum it right away. Second, the advertising shows their best item ‘Big Mac’ with fresh vegetable, tasty patties and greasy cheese. The shape of ‘Big Mac’ which looks tasty increases people’s appetite more. In my case, the day when I see the Big Mac TV commercial is the day I never pass McDonald. Third, The Big Mac TV commercials are made by ordinary people via UCC in Korea. For example, some of soldiers who wear a military uniform are singing Big Mac song. High school girls are singing Big Mac song and coming in McDonald and order ‘Big Mac’. The UCC video which was made by ordinary people makes people think that Big Mac TV commercial is funny and friendly. In other words, the reasons why Big Mac TV commercial is effective are ‘a simple repeat’, ‘showing directly’and ‘participation’. The Big Mac commercial incited people to remember Big Mac continuously through repeating Big Mac song and showing tasty burger directly.Also, The Big Mac commercial UCC contest raised public interest in Big Mac, because participations in contest generally make people concentrate on ‘the target of contest’. As a result, I think that The Big Mac TV commercial is very effective to catch people’s attention because of ‘a repeat’, ‘showing directly’ and