Preview

Mcdonald

Powerful Essays
Open Document
Open Document
2977 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcdonald
1.0 Introduction
Almost everyone said that customer service is one of the most important managements of the company or organization to run a business. The company don't have a business if they don’t have customers. If actions are not taken to make sure that company has a good customer service, in the end it will affect overall performance of the company or organization.

The commitment on customer service should always begin at first to make a company successful. Time by time, business competition is getting tougher and increasing. If the company or organization cannot provide goods or services when customers wants or needs it, that company or organization market will take over by other companies. To prevent this situation happen, the company's leaders or management groups must produce and provide goods or services to meet their customer's expectations.

Good customer service is the foundation of any business because it create a platform or idea to helps the company growth and also helps to increase company reputation. If customers are happy and satisfy with the goods or services that company produce or provide, They will becoming repeat customers by continue buying that goods or services.

McDonald's Corporation or McD is the world's largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the description “Drive-In Restaurant Services”. McDonald's major products are hamburgers, different types of meat sandwiches French fries, soft drinks, breakfast, and desserts. In markets, McDonald's also provide salads and vegetarian sandwiches or hamburgers, wraps and other localized fare. There are local deviation from the standard menu at different country to follow local

You May Also Find These Documents Helpful

  • Good Essays

    Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.…

    • 668 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    There are many types of customers, Management often mistakenly assumes that everything is okay until a customer complains, not realizing that when customers are dissatisfied it is most times easier for them to quietly take their business elsewhere. Organizations that are customer service focused actively seek out customer complaints instead of just responding to customer complaints. Therefore, those that are truly committed to delivering superior customer service work hard at providing customers with opportunities to voice their complaints.…

    • 1841 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald’s is headquartered in the United States in Oak Brook, Illinois. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.…

    • 1437 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    cs description

    • 2813 Words
    • 12 Pages

    Customer Service is the employee 's of an organisation, giving customers what they want. They need to provide the right products and the right service to all the customers and potential customers.…

    • 2813 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Customer Service topic is both easy and hard to research. It looks easy because everyone can tell that they know what Customer Service is. It is also hard because there is no academic definition of Customer Service, but at the same time there is a number of different meanings of this term for different people. According to the Barron's Business Dictionary (n.d.), customer service is "department or function of an organization that responds to inquiries or complaints from customers of that organization." Customer Service is an important part of the business strategy, as it's goal is ensuring that customer will be satisfied with the service or product and will come back to obtain new product or service from the organization, that means new sales and revenue increase for organization. According to Answers.com Business Encyclopedia (n.d.), "building long-term relationships with customers has been given a high priority by the majority of America's most successful enterprises". As technology continues to develop very fast and become available for greater number of product manufactures, better customer service helps to attract and keep customer. "Customer Service can be defined as those activities that enhance or facilitate the purchase and use of product." (Answeres.com, n.d.).…

    • 2892 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Customer service begins with you. Hiring and retaining service-minded people and properly training them to provide excellent service is a good start, but don 't stop there. Conduct customer surveys to find out how you 're doing, and then tailor your service to meet their expectations. Bad service, including seemingly small things such as the way an employee answers the telephone, can devastate a small business. Check in occasionally and use meetings, memos and incentives to make sure your employees are doing their best for your business. A friendly, pleasant…

    • 1443 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Providing excellent, and memorable, client support is important for client retention. Without exceptional support, your clients will not return. Average or mediocre support won't keep your customers either, and bad customer service will simply drive them away. As a business owner or manager, you need to ensure that your business is focused on understanding "what is good customer service" and how to define customer service. With that understanding in place, you can work on building and maintaining great customer service, and high customer satisfaction levels.…

    • 454 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Customer Service Skills

    • 854 Words
    • 4 Pages

    Customer service is a very important factor in today’s society. Customer is any relationship, conversation, or interaction an employee has with a customer. Good customer service is the key to a successful business. I learned some things out this class that are relevant to me. I can use them throughout my career.…

    • 854 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Customer satisfaction and service are vital components in the survival and progress of any business. it is for this reason that organizations invests heavily in ensuring that customer service reaches a level that will satisfy and woe the customer towards coming for more. Businesses need to maintain customers in a manner that will make them appreciate the brand, products or services being offered by the businesses. This paper looks at ways in which a strong customer service and satisfaction can be maintained in a business. First, know the needs of every customer in the market so as to avoid forced creation of demand where it is none existent.…

    • 2113 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    McDonald 's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit。Its success is based on selling quality products cheaply and quickly.…

    • 2041 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    The author chooses service quality and customer satisfaction as a core study because service quality is a diving force leading to customer satisfaction. To keep customer by satisfying them to build loyalty can lead to substantial increase in profit. Thus, the author hopes to define how these constructs help provide the proper service quality in customer service sector and then apply to her future career.…

    • 8604 Words
    • 35 Pages
    Powerful Essays
  • Satisfactory Essays

    customer service

    • 527 Words
    • 2 Pages

    Customer service is important because customer service does more than simply provide a means to drive sales. It is also said that when companies have a commitment to a customer service this raises the bar of competition. There are following tip for good customer services…

    • 527 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Customers are the ones who make the business survive, and it is the personnel who provide services to the customers (Maya Kitchen, 2004), therefore, the personnel must exert great efforts to build and earn the trust of the customers in order for them to have a repeated transaction and business with the customers. Customer service is a key factor in achieving business success (Karl 2009); consequently, achievement of customer satisfaction must be the major objective in all organizations. To achieve customer satisfaction, an organization has to provide high quality products and excellent customer service.…

    • 24131 Words
    • 97 Pages
    Better Essays
  • Good Essays

    Mcdonald

    • 340 Words
    • 2 Pages

    McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006.…

    • 340 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Mcdonald

    • 726 Words
    • 3 Pages

    McDonald's first made its way to our shores (Malaysia) in December 1980 (McDonald 2008). USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to carry out McDonald's restaurants in Malaysia (McDonald 2008). We as the citizens of Malaysia got our first taste of McDonald's when McDonald's Malaysia opened its first restaurant at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982 (McDonald 2008). To date, McDonald's Malaysia has 194 restaurants located nationwide and is currently expanding at about 10-15 restaurants annually (McDonald 2008).…

    • 726 Words
    • 3 Pages
    Good Essays