Media

Business research project

Submitted to: • Tahira Nisar

Submitted by: • Farrukh Zaman Khan • Asadullah • Usman Sabir • Hafiz Usama Mehtab • Rizwan Jabbar • Waqas • Numan Saeed

University of education
(Lower mall campus)
Lahore

EFFECTS OF MEDIA ON HUMAN BEHAVIOR

Dedications

To my father, Muhammad Beram Khan, who make me stronger and give me a different positive point of view, my mother who gives me the best friendship , my brother Umer and Haider ,my friends ,Burhan ,Affan , Usman and haider
--F.Z. Khan

To my parents Altaf Hussain and Hina Altaf, who grew me up and made me able to be a good person, my friend Zafir who gave me a lesion my life, my uncle Zeshan and, Yusra
--Asad

To my ALLAH and my parents and my friends.
--Rizwan

To my parents and all family who support me and arrange our transport and specially to my great grand father. Love you all…
--Hafiz Usama Mehtab

Introduction

Our human mind is complex thing to understand. When we percept something this information stored in our mind and through a complex process it also change our personality. This change in our personality can be positive and it can be a negative one. In other words we can say that consciously or unconsciously human personality is affected by its environment. Now all sources from which we get information or we can say that that part of environment from which we receive information is called media.

The part of media which is used for transferring data at broader level is called as mass media. In mass media we include all kind of public sources.

Example: Newspaper, TV, movies, music, videogames, internet, FM etc…

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