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Media Convergence Worksheet

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Media Convergence Worksheet
University of Phoenix Material
Media Convergence Worksheet
Write brief 250- to 300-word answers to each of the following:

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What is meant by the term media convergence with regard to technology, and how has it affected everyday life?
Media convergence means to bring together old world media coverage with new age technology media coverage. It means someone who does not watch a particular show can still learn a lot about the show via certain websites, such as YouTube. It means people can use their smart phones to access the Internet and gain information on that show they did not watch and still be up to date on what is going on. By using the same smart phone, a person could cast votes for a show he never even watched because of the websites he could visit and gain information from. Also, a person could make video and post it to YouTube, it could be seen by a lot of people, drawing major attention to it. Because of all the attention, the news channels may pick up on that and do a broadcast on it. This could cause even more hits to that video. This is how information is shared most of the times, by mixing old media means and new world technology. Media convergence has affected everyday life in that you do not need to be home when a show is on in order to be up to date on it. You could be on a train and still see the show if you have a phone, laptop, or tablet and Internet access. Media convergence gives a person the ability to stay connected to all things media with the use of the Internet. You no longer have to be home to gain that access.
What is meant by the term media convergence with regard to business, and how has it affected everyday life?
Media convergence with regard to business means the merging of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. This

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