Meeting Is The Most Effective Direct Communication Channel Analysis

2.3.3.3Meeting

According to Högström et al (1999, p. 92) a meeting is the most effective direct communication channel. In concordance, Lindström-Myrgård (1984, pp. 5-6) argues that meetings involve an enormous possibility to increase the capacity of work. The gathered knowledge and experiences, the ideas and thoughts that exist in a group of people are usually vast, especially if the group is compounded of individuals carrying different angles of incidences, she argues. To not take advantage of these abilities is a waste of time and human resources, she adds. However, Strid (1999, p. 62) stresses it is not always easy to make the employees participate in meetings. Depending on how the meeting is named it will create a certain reaction among
69-70). Högström et al (1999, p. 96) claim this kind of communication channel to be suitable when carrying out longer articles that are of a more complex character, as well as information regarding the organizational culture. Along with this, Strid (1999, p. 70) mentions two additional aspects that could be worth notifying. The first one is the need for fast information. From a motivation and policy point of view it is important that this kind of information is presented internally to the co-workers. If the information cannot reach the employees fast enough via personnel magazines, complementary channels such as newsletters or internal messages can be used. Petersson and Petersson (1992, p. 144) suggest sending a two to four pages long newsletter once a week, as it has shown to be a useful complement within many
43) the benefits gained with video and cable television are that they make live to facts to a greater extent than written channels do. Thus, the employees can more easily understand information that is of complex nature, he explains. In addition Strid (1999, p. 82) claims video to be a useful and cheap method for storage of information that can be viewed as many times as needed. He further stresses that research indicates this channel to be of best use during circumstances of education and employment situations. Cable television is the other source of information, Strid (1999, pp. 82-83) argues, which has its advantages in the ability of providing many people, situated in different geographical areas, with facts at the same time. The negative aspect with this communication channel, he asserts, is that the information must be sent to places that are settled beforehand, unless each co-worker is equipped with a portable cable television. This system further allows a two-way dialogue, as it enables both parts to see and hear each other, he