Melcrum - Aiding Problem Solving
How to use social media to solve critical internal communication issues
Web 2.0 strategies to improve collaboration and boost the bottom line
Executive summary
Introduction
In this executive summary, you’ll find highlights of Melcrum’s comprehensive report, How to use social media to solve critical internal communication issues. To find out how to get your copy of the full 130-page report, please see the order form at the back of this summary.
Since 2007, when Melcrum published “How to use social media to engage employees”, social media and social software tools including wikis, blogs, social networks, podcasts and more, have become mainstream. Far from being the time-wasting fad that crowds of skeptics suggested then, our research has now discovered that for many internal communicators and the organizations they work for, social media is extensively used to solve critical business issues and enhance communication. For an increasing number of companies, social media is now “business as usual”, and part of the fabric of everyday working life. Many organizations have now moved well beyond the social media experimentation phase that was so prevalent just a few years ago. Rather than simply choosing to trial or implement a host of free applications or programs tacked onto a company’s intranet, businesses are increasingly spending significant budget on redesigning and rebuilding their communication strategies and intranets, with social media at the very heart of every operation. The term social media is also rapidly morphing into social intranet or social business.
How to use social media to solve critical internal communication issues is the latest research report from Melcrum, which sets out to help internal communication professionals understand just how sophisticated social media within business has become, and how they can apply the relevant tools to their own organizations. The full report addresses the key challenges of how you can: • Move beyond
Web 2.0 strategies to improve collaboration and boost the bottom line
Executive summary
Introduction
In this executive summary, you’ll find highlights of Melcrum’s comprehensive report, How to use social media to solve critical internal communication issues. To find out how to get your copy of the full 130-page report, please see the order form at the back of this summary.
Since 2007, when Melcrum published “How to use social media to engage employees”, social media and social software tools including wikis, blogs, social networks, podcasts and more, have become mainstream. Far from being the time-wasting fad that crowds of skeptics suggested then, our research has now discovered that for many internal communicators and the organizations they work for, social media is extensively used to solve critical business issues and enhance communication. For an increasing number of companies, social media is now “business as usual”, and part of the fabric of everyday working life. Many organizations have now moved well beyond the social media experimentation phase that was so prevalent just a few years ago. Rather than simply choosing to trial or implement a host of free applications or programs tacked onto a company’s intranet, businesses are increasingly spending significant budget on redesigning and rebuilding their communication strategies and intranets, with social media at the very heart of every operation. The term social media is also rapidly morphing into social intranet or social business.
How to use social media to solve critical internal communication issues is the latest research report from Melcrum, which sets out to help internal communication professionals understand just how sophisticated social media within business has become, and how they can apply the relevant tools to their own organizations. The full report addresses the key challenges of how you can: • Move beyond