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Menu
Question 3.
Does the menu support the theme / concept of the operation? How does the menu support the theme / concept of the operation? Are the menu prices fairly reasonably clumped together?
Yes, the menu does support the theme as well as the concept of the operation. The menu support and the concept of the operation follows the pioneering a new era of Japanese cuisine in Malaysia with their unique ‘Kaiten Sushi’ or ‘Revolving Sushi’ with quick service restaurant concept. Offering a wide variety of sushi along with an expansive menu of other Japanese food at affordable prices in a friendly, cosy environment, they quickly gained popularity to become a favourite amongst locals and foreigners alike. The novelty, affordability and efficiency of Sushi King restaurants proved to be their distinctive advantage, specially the equipped sushi-making machines and conveyor system showcasing quality sushi in a hygienic environment, as they offer quick and fresh food to suit today’s fast pace of life. The unique experience of selecting from a variety of sushi dishes on the revolving conveyor belt at leisure has attracted a wide variety of customers from all walks of life, from Japanese tourists and expatriates to even those initially unfamiliar with Japanese cuisine. Finally, the menu prices fairly are very reasonably clumped together.

Question 4.
List your thoughts of the strengths of the menu? What are the weaknesses? What suggestions if any can you make for the menu?
The strengths of the menu are they always ensuring the food quality, safety of the food and the hygiene too. The prices listed on the menu are very affordable and anyone can dine in. Moreover, they even give more priority to the nutrients fact by informing the consumers regarding the energy calories and allergen info of the sushi. The menu is informative with attractive colours to attract the costumer attention. The weakness comes when the menu book is too compact in a page even though it full of



References: Sushi Kind Sdn Bhd. (2014, JUNE 12) Copyright © 2011 Sushi Kin Sdn Bhd. Retrieved from http://www.sushi-king.com/A%60la+Carte+Menu_23_1.htm

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