Midterm Review 399
COMM 399 Final Examination - Feb 2013
Page 1 of 9
F INAL E XAMINATION
COMM 399-204
Feb 25, 13:00-14:30pm, 2012
INSTRUCTIONS
a) Do not turn to the second page before the invigilator announces the start.
b) Write ALL your answers in your Exam.
c) This is a closed book exam. However, you can use one piece of cheating sheet (both pages can be used). You are not permitted to use computers, internet, or cell phone during the exam.
d) The examination takes 1.5 hours. There are three questions, with a total of 20 points.
e) Try to make your answers concise and to the point. A penalty applies when your answer includes irrelevant or false information which indicates your lack of knowledge to the question.
f) In the last ten minutes of the exam, you are not allowed to leave the classroom. g) Sign the Acknowledgement of UBC Plagiarism Policy below before start.
Acknowledge of UBC Plagiarism Policy
In taking this examination, I acknowledge and accept the UBC Plagiarism Policy.
NAME
(signed)
NAME
(printed)
COMM 399 Final Examination - Feb 2013
Page 2 of 9
Problem 1 S. M. Entertainment (6pt)
Figure 1: EXO
S.M. Entertainment is a Korean talent agency and producer of pop music. Its name, S.M., stands for Star Museum. Since its founding in 1990s, S.M. has created successful artist groups including
HOT, TVXQ, Super Junior, f(x), EXO (Figure 1), etc. In 2011, the company’s gross revenue rose to 99 million US dollars, mainly from sales of music CDs (and the copyright) and advertisements.
As we discussed in class, every organization has a process at its core for creating goods and service.
For S.M., the core process is to produce successful artists. Please answer the following questions regarding this process.
Note: you must explain “why” for question (b),(c),(d). Please keep your answer to each question within two lines.
(a) (1pt) The output unit of this process is an artist group. What are the possible input units of
Page 1 of 9
F INAL E XAMINATION
COMM 399-204
Feb 25, 13:00-14:30pm, 2012
INSTRUCTIONS
a) Do not turn to the second page before the invigilator announces the start.
b) Write ALL your answers in your Exam.
c) This is a closed book exam. However, you can use one piece of cheating sheet (both pages can be used). You are not permitted to use computers, internet, or cell phone during the exam.
d) The examination takes 1.5 hours. There are three questions, with a total of 20 points.
e) Try to make your answers concise and to the point. A penalty applies when your answer includes irrelevant or false information which indicates your lack of knowledge to the question.
f) In the last ten minutes of the exam, you are not allowed to leave the classroom. g) Sign the Acknowledgement of UBC Plagiarism Policy below before start.
Acknowledge of UBC Plagiarism Policy
In taking this examination, I acknowledge and accept the UBC Plagiarism Policy.
NAME
(signed)
NAME
(printed)
COMM 399 Final Examination - Feb 2013
Page 2 of 9
Problem 1 S. M. Entertainment (6pt)
Figure 1: EXO
S.M. Entertainment is a Korean talent agency and producer of pop music. Its name, S.M., stands for Star Museum. Since its founding in 1990s, S.M. has created successful artist groups including
HOT, TVXQ, Super Junior, f(x), EXO (Figure 1), etc. In 2011, the company’s gross revenue rose to 99 million US dollars, mainly from sales of music CDs (and the copyright) and advertisements.
As we discussed in class, every organization has a process at its core for creating goods and service.
For S.M., the core process is to produce successful artists. Please answer the following questions regarding this process.
Note: you must explain “why” for question (b),(c),(d). Please keep your answer to each question within two lines.
(a) (1pt) The output unit of this process is an artist group. What are the possible input units of