Mkt 243
In your group, you are required to create a new product in order to complete your assignment for the subject MKT 243.
The details are as follow:
1. Cover page (logo of company, address company, principals & date submitted) 2. Executive summary 1. Objectives 2. Vision 3. Mission 3. Background/ history 1. Company and product history 2. Company profile 3. Management board 4. Organizational chart 5. Business description 4. Marketing strategy (6 P’s) 1. Product description/ product strategy (product line, packaging& labelling) 2. Marketing channel (Place) (target market area- map) 3. Price 4. Promotion 5. Personnel 6. Presentation 5. Market analysis(geographic, demographic, etc) 6. Swot analysis 1. Strength 2. Weakness 3. Opportunity 4. Threat (competitive strategies) 7. Achievement, implementation, evaluation & control (profit plan, financial plan) 8. Appendixes
Notes: 1. Font size = 12 1.5 spacing except for header 14 2. Font type = Times New Roman 3. Foote note = your company name(left side) & confidential (right side) 4. Binding 5. Formal 6. Due date: end of semester after presentation
In your group, you are required to create a new product in order to complete your assignment for the subject MKT 243.
The details are as follow:
1. Cover page (logo of company, address company, principals & date submitted) 2. Executive summary 1. Objectives 2. Vision 3. Mission 3. Background/ history 1. Company and product history 2. Company profile 3. Management board 4. Organizational chart 5. Business description 4. Marketing
The details are as follow:
1. Cover page (logo of company, address company, principals & date submitted) 2. Executive summary 1. Objectives 2. Vision 3. Mission 3. Background/ history 1. Company and product history 2. Company profile 3. Management board 4. Organizational chart 5. Business description 4. Marketing strategy (6 P’s) 1. Product description/ product strategy (product line, packaging& labelling) 2. Marketing channel (Place) (target market area- map) 3. Price 4. Promotion 5. Personnel 6. Presentation 5. Market analysis(geographic, demographic, etc) 6. Swot analysis 1. Strength 2. Weakness 3. Opportunity 4. Threat (competitive strategies) 7. Achievement, implementation, evaluation & control (profit plan, financial plan) 8. Appendixes
Notes: 1. Font size = 12 1.5 spacing except for header 14 2. Font type = Times New Roman 3. Foote note = your company name(left side) & confidential (right side) 4. Binding 5. Formal 6. Due date: end of semester after presentation
In your group, you are required to create a new product in order to complete your assignment for the subject MKT 243.
The details are as follow:
1. Cover page (logo of company, address company, principals & date submitted) 2. Executive summary 1. Objectives 2. Vision 3. Mission 3. Background/ history 1. Company and product history 2. Company profile 3. Management board 4. Organizational chart 5. Business description 4. Marketing