Mkt 421 Environmental Factors Paper
Environmental Factors Paper
July 1, 2013
MRK/421
Professor: Stephanie Burns
This paper will discuss environmental factors that affect the global as well as the
domestic marketing decisions of Apple’s Inc. Environmental factors such cultural differences,
ethical situations, and laws such as the forging corrupt practices Act of 1977 and how it
influenced the marketing strategy.
Environmental Factors
According to Business Dictionary. Com the definition for environmental factor is an
identifiable element in the physical, cultural, demographic, economic, political, regulatory, or
technological environment that affects the survival, operations, and growth of an organization.
Before a company enters the global …show more content…
In order for Apple Inc. to succeed they must comply
as well as understand with the laws.
Explain the effect of technology
Global selling as well as Ethical responsibility has become much easier with technology.
Global marketing can be set up in any global market without actually begin at the location. This
is all possible with the way that technology has advanced. The ability to purchase a product
anywhere in the world in the luxury of your home, workplace, or any place you are had been
made possible with the power of the internet. In a few seconds, many people can be exposed to
advertising. More people will be targeted in the global market as more countries come in to the
technology age. Computers are required in order to come into the age of technology, which will
be a great benefit for Apple Inc. Apple’s Inc. profit will grow as well as their product as
technology also continues to grow.
Apple Inc. is constantly growing as a company as well as proven itself as innovated.
They have been able to increase their profits, by taking a chance and stepping into the
July 1, 2013
MRK/421
Professor: Stephanie Burns
This paper will discuss environmental factors that affect the global as well as the
domestic marketing decisions of Apple’s Inc. Environmental factors such cultural differences,
ethical situations, and laws such as the forging corrupt practices Act of 1977 and how it
influenced the marketing strategy.
Environmental Factors
According to Business Dictionary. Com the definition for environmental factor is an
identifiable element in the physical, cultural, demographic, economic, political, regulatory, or
technological environment that affects the survival, operations, and growth of an organization.
Before a company enters the global …show more content…
In order for Apple Inc. to succeed they must comply
as well as understand with the laws.
Explain the effect of technology
Global selling as well as Ethical responsibility has become much easier with technology.
Global marketing can be set up in any global market without actually begin at the location. This
is all possible with the way that technology has advanced. The ability to purchase a product
anywhere in the world in the luxury of your home, workplace, or any place you are had been
made possible with the power of the internet. In a few seconds, many people can be exposed to
advertising. More people will be targeted in the global market as more countries come in to the
technology age. Computers are required in order to come into the age of technology, which will
be a great benefit for Apple Inc. Apple’s Inc. profit will grow as well as their product as
technology also continues to grow.
Apple Inc. is constantly growing as a company as well as proven itself as innovated.
They have been able to increase their profits, by taking a chance and stepping into the