MKX5955 S2 2015 Tutorial Topics And Presentation Schedul
MKX5955 : Course Schedule and Presentations Semester 2 2015
Week
Lecture topic
Tutorial Presentations
Chapter readings
1
The market oriented organization, The philosophy and core marketing concepts
Chap 1
2
Marketing strategy and market planning, The value exchange model, Internal environment
Chap 2
Chap 11
3
Conducting market Research and forecasting global demand
Briefly describe the steps in the strategic planning process. Highlight the specific role that marketing plays in this strategic Marketing process with examples.
Chap 3
Chap 4
4
Buyer behavior and analysis of consumer markets.
Marketers normally utilise different sources of secondary data in their preliminary analysis of foreign market opportunities. List the major sources of secondary data for preliminary analysis of foreign market opportunities and critically evaluate at least four of those sources of such secondary data with examples.
Chap 5
Chap 6
5
Buyer behavior and analysis of business to business markets.
Marketing scholars have developed a ‘stage model’ of buying decision process. Identify and discuss the five (5) stages consumers pass through when buying a product using a specific example at each stage.
Chap 7
6
Segmentation, target market and positioning
What are the three different types of buying situations faced by a typical business buyer?
Using examples consider the roles that individuals play in the business buying process.
Chap 9
7
Creating value, marketing mix strategy, brand, branding and brand equity
List and describe the major variables used to segment an international consumer market giving examples for each variable.
Chap 11
8
International Products and services
Kotler describes six (6) criteria for choosing brand elements. List and describe these criteria using examples.
Chap 13,14
9
Delivering the offer, pricing strategy
What is the value delivery process? Discuss, using examples, how value creation and value delivery lead to brand loyalty.
Week
Lecture topic
Tutorial Presentations
Chapter readings
1
The market oriented organization, The philosophy and core marketing concepts
Chap 1
2
Marketing strategy and market planning, The value exchange model, Internal environment
Chap 2
Chap 11
3
Conducting market Research and forecasting global demand
Briefly describe the steps in the strategic planning process. Highlight the specific role that marketing plays in this strategic Marketing process with examples.
Chap 3
Chap 4
4
Buyer behavior and analysis of consumer markets.
Marketers normally utilise different sources of secondary data in their preliminary analysis of foreign market opportunities. List the major sources of secondary data for preliminary analysis of foreign market opportunities and critically evaluate at least four of those sources of such secondary data with examples.
Chap 5
Chap 6
5
Buyer behavior and analysis of business to business markets.
Marketing scholars have developed a ‘stage model’ of buying decision process. Identify and discuss the five (5) stages consumers pass through when buying a product using a specific example at each stage.
Chap 7
6
Segmentation, target market and positioning
What are the three different types of buying situations faced by a typical business buyer?
Using examples consider the roles that individuals play in the business buying process.
Chap 9
7
Creating value, marketing mix strategy, brand, branding and brand equity
List and describe the major variables used to segment an international consumer market giving examples for each variable.
Chap 11
8
International Products and services
Kotler describes six (6) criteria for choosing brand elements. List and describe these criteria using examples.
Chap 13,14
9
Delivering the offer, pricing strategy
What is the value delivery process? Discuss, using examples, how value creation and value delivery lead to brand loyalty.