Mm522 - Marketing Plan
Marketing Plan
Convenience Store Marketing Plan
Prepared by:
Keller School of Business
Marketing Management – MM522
FINAL
Executive Summary Rush Convenience store is a brick and mortar store located at U.S 94 and Rush Rd. It is a convenience base store designed to meet the needs of local towns of Rush and Yoder. This store is only one of three establishments in the whole town. I will be the second time a convenience store has tried to enter the market. The current establishments are a Post Office and small Café. Our mission is: Provide family friendly service and be able to know the customer by name. We will not settle on mediocre service, excellence is only the option. We want the customer to have a family experience when coming in. We want anyone to feel welcome and at home.
How much we are projected to make in the first year
Situational Analysis & Strategy Rush Convenience is located on State Highway 94; it is situated 35 miles east of Colorado Springs and 53 miles west of Aroya Colorado. Hwy 94 is the main road through town and it connects these two cities. It is used by hundreds of commuters between these two cities. Colorado Springs has a population of 414,000 residents and Rush has a population of 750 residents. The closest gas station is 15 miles to the west or 30 miles to the east. The current residence of Rush do not have a convenience store in which to buy food or gas once they hit mile mark 15 on Hwy 94. About 9% of the Hwy 94 commuters fit the demographic profile of our target customers.
Product Description Our competing product/company is a gas station named Fuel B’s located 15 miles to the west. This station does offer food products but some of their products are generic or off-brands. Their stock does not seem to rotate quickly because dust has been seen on some products. Their stock of energy drinks is very limited. You can not find the most recent submission to market or
Convenience Store Marketing Plan
Prepared by:
Keller School of Business
Marketing Management – MM522
FINAL
Executive Summary Rush Convenience store is a brick and mortar store located at U.S 94 and Rush Rd. It is a convenience base store designed to meet the needs of local towns of Rush and Yoder. This store is only one of three establishments in the whole town. I will be the second time a convenience store has tried to enter the market. The current establishments are a Post Office and small Café. Our mission is: Provide family friendly service and be able to know the customer by name. We will not settle on mediocre service, excellence is only the option. We want the customer to have a family experience when coming in. We want anyone to feel welcome and at home.
How much we are projected to make in the first year
Situational Analysis & Strategy Rush Convenience is located on State Highway 94; it is situated 35 miles east of Colorado Springs and 53 miles west of Aroya Colorado. Hwy 94 is the main road through town and it connects these two cities. It is used by hundreds of commuters between these two cities. Colorado Springs has a population of 414,000 residents and Rush has a population of 750 residents. The closest gas station is 15 miles to the west or 30 miles to the east. The current residence of Rush do not have a convenience store in which to buy food or gas once they hit mile mark 15 on Hwy 94. About 9% of the Hwy 94 commuters fit the demographic profile of our target customers.
Product Description Our competing product/company is a gas station named Fuel B’s located 15 miles to the west. This station does offer food products but some of their products are generic or off-brands. Their stock does not seem to rotate quickly because dust has been seen on some products. Their stock of energy drinks is very limited. You can not find the most recent submission to market or
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