Mosquitor Repellent Market Analysis

General Information | Category | Insect Repellents | Market Size | 450 MB in Consumer (2012 From AC Nelson) with growth 10% | Competitor’s Market Share | Most of the ingredient contains with DEET and the other is made from the natural herb such as lemongrass.Market Share (2012 From AC Nelson) 1. Soffell 58% (DEET 13%) 2. Kor Yor 20% (DEET 25.6%) 3. Off 5% (DEET 15%) 4. Sketoleen 4% (Citriodora Oil 15%) 5. Other 13%Note : Jaico and Repel (Boots Brand; contains 50% of DEET) not record in consumer market, it available only drugstores | Competitor’s Price | * Soffell (70 ml) 52 baht; Soffell (70ml) 60 baht * Kor Yor 15 (50 ml) 43 baht * Off lotion (50 ml) 54 baht; Off spray (170ml) 137 baht * Sketoleen (50g) 50 baht * Jaico roll-on(50 ml) 320 baht; Jaiko Spray (75ml) 230 baht * Repel lotion (125 ml) 280 baht; Repel Spray (125ml) 320 baht | Recommended Form | Spray and Lotion with the unique ingredient : Icaridin | Ingredient : Icaridin | Icaridin has been reported to be as effective as DEET without the irritation associated with DEET. According to the WHO, icaridin “demonstrates excellent repellent properties comparable to, and often superior to, those of the standard DEET.”Efficacy : Long Lasting and broad spectumSafety : Nontoxic, Non irritating to skin, low AbsorptionProduct contain with icaridine : Autan (Exit market in Thailand) | Potential and Feasibility | Distribution Channel | Main channel : Drug storesSecondary channel : Supermarket in Tourist zone | Positioning | High efficacy and safety with premium products | Recommended price | Spray : 200 – 300 baht / 150 mlLotion : 180 – 220 baht / 50 ml | Sales Forecast | 1st Year : 5.0 MB2nd Year : 7.0 MB3rd Year : 10.0 MB | | | | * |

Insect repellent contain with DEET

Soffell Kor Yor 15 Off family

Sketolene Repel Jaico
Insect repellent contain with