Motivation and Empowerment
Incentives offered by the parent company
The parent company, The Coca-Cola Company is based in Atlanta America and it employs 56,000 people worldwide with operations in almost 200 countries. Atlanta is the country Coca-Cola originally established itself, started trading and branding.
Global marketing allows companies to widen their business horizons. By entering one or more particular market outside the home country depends on the company’s resources, its managerial mindset and the nature of opportunity and threat. Coke can be found virtually in every country. Coke is the best known, strongest brand in the world; its evitable global position has resulted in part from the Coca-Cola Company’s willingness and ability to back its flagship brand with a network of local bottlers and a strong marketing effect.
For Coca-Cola to trade internationally it first becomes a PLC, this allows shareholders to invest money into the company. This will contribute towards the economy as more money is going into the parent country, Also this opens up employment in the country allowing educated American people to be hired and work for Coke, this will increase tax revenue for the country.
Coca-Cola was helped by America to go globally. AGOA (African growth and Opportunity Act) contacted the president of America to allow the business to trade and develop in several African places. Coca-Cola was sent by America to set up their bottling factories. A start up sum of one million dollars was given to set up aboard. Coke also received 139 trade officials from America to help export and import products. This was the start of Coca-Cola’s brand image as well as providing developing countries such as Africa many opportunities. This in hand also helped America’s image in providing help and opportunity in other countries.
USDA (The United States Development Agency) helps companies by allowing them to use their facilities and giving them marketing consultants to carry out market research
The parent company, The Coca-Cola Company is based in Atlanta America and it employs 56,000 people worldwide with operations in almost 200 countries. Atlanta is the country Coca-Cola originally established itself, started trading and branding.
Global marketing allows companies to widen their business horizons. By entering one or more particular market outside the home country depends on the company’s resources, its managerial mindset and the nature of opportunity and threat. Coke can be found virtually in every country. Coke is the best known, strongest brand in the world; its evitable global position has resulted in part from the Coca-Cola Company’s willingness and ability to back its flagship brand with a network of local bottlers and a strong marketing effect.
For Coca-Cola to trade internationally it first becomes a PLC, this allows shareholders to invest money into the company. This will contribute towards the economy as more money is going into the parent country, Also this opens up employment in the country allowing educated American people to be hired and work for Coke, this will increase tax revenue for the country.
Coca-Cola was helped by America to go globally. AGOA (African growth and Opportunity Act) contacted the president of America to allow the business to trade and develop in several African places. Coca-Cola was sent by America to set up their bottling factories. A start up sum of one million dollars was given to set up aboard. Coke also received 139 trade officials from America to help export and import products. This was the start of Coca-Cola’s brand image as well as providing developing countries such as Africa many opportunities. This in hand also helped America’s image in providing help and opportunity in other countries.
USDA (The United States Development Agency) helps companies by allowing them to use their facilities and giving them marketing consultants to carry out market research