1. Define ‘motivation’
2. Introduction a. Why is motivation important in events? b. Pulsating organisation structure c. Examples of events d. Set up answers
3. Main body
a. Step 1 Full time staff (in service operations chapter) i. Adams equity theory ii. Describe iii. Critique iv. Apply to events
b. Step 2 Part-time staff (in Ted Video) i. Intrinsic/extrinsic ii. Ted talk – Dan Punk iii. Critique iv. Apply an example to events
c. Step 3 volunteerism (academics, theory and readings) i. Discuss ii. Critique iii. Apply example
4. Conclusions 3-4 lines
Answer 3:
1. First of all, it is important to know what motivation is. ‘Motivation covers all the reasons which cause a person to act, including negative ones like fear along with the more positive motives, such as money, promotion or recognition’ (Adair, 2006).
2. But why is motivation so important in events? As Bowdin et al (2001) say, ‘the ability to motivate other staff members is a fundamental component of the event manager’s skills. Without this motivation, paid employees and volunteers can lack the enthusiasm for achieving the organisations goals and delivering quality customer service.’
So motivation can be seen as crucial success factor of an event, influencing the overall experience of the attendee in terms of service quality.
Moreover, as Blichfeldt et al (2013) say, all decisions made by consumers are motivation driven, which means that it’s already important at the total beginning – when a consumer decides to go to an event or not.
b) The organisational structure of an event is a pulsating one, means that it starts with a few people working on it, develops itself to an organisation with an increasing number of