Motivational models
Maslow’s hierarchy of needs
Nobody can make a dent bigger than Abraham Maslow who introduces the hierarchy of needs model in 1940s. There are 4 layers in this motivational model and it is often portrayed in the form of a pyramid (Pride, Hughes & Kapoor, 2004). He believes that certain human needs are dominated over others. Therefore, at the bottom of the pyramid is the most basic and important needs of a human being. This layer consists of fulfilling the physiological needs of an individual such as food, water and air (Pride, Hughes & Kapoor, 2004). Literally, these are aspects that are required to ensure the human survival. After the physiological needs have been cater to, the second layer of the pyramid is satisfying the
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