Motivational Drives
McClelland identified three key motivating drives that work for everyone. He named these key drives as: * The Need for Achievement * The Need for Affiliation * The Need for Power
He also identified how these needs each vary in strength between different people. Everyone, says McClelland, is motivated by all of these, but to motivate individuals, the manager needs to consider what the primary drivers in each case are.
Achievement
How to recognise the Achievement Motive in a person * They like working by themselves and making their own decisions * They like realistic challenges and getting things done * They do not work well under close supervision
How to deal with them and arouse their Motivation * Be factual, to the point and straightforward, minimise discussions * Use a business-like approach, no unproductive encounters or ‘passing the time of day’ * Offer ideas and suggestions and avoid telling them precisely what to do * Let them play a significant role in making the decision as this will commit them to it
Affiliation
How to recognise the Affiliation Motive in a person * They seek the company of others and seek to make friends * They are eager to interact and need to be liked as a person * They are warm and can appear non-assertive * They may talk at length about family, friends and outside interests and engage in social ritual
How to deal with them and arouse their motivation * They respond to warm human qualities, a smile and interest in family, social activities * Be prepared to spend time developing a warm relationship with them as they will do things for people they like * They are motivated by friendship and relationships and do things for people they relate to on a personal basis
Power
How to recognise the power motive in a person * They tend to be firm, direct and competitive, and they try to be persuasive in their dealings * Thy like to impress and may express their
He also identified how these needs each vary in strength between different people. Everyone, says McClelland, is motivated by all of these, but to motivate individuals, the manager needs to consider what the primary drivers in each case are.
Achievement
How to recognise the Achievement Motive in a person * They like working by themselves and making their own decisions * They like realistic challenges and getting things done * They do not work well under close supervision
How to deal with them and arouse their Motivation * Be factual, to the point and straightforward, minimise discussions * Use a business-like approach, no unproductive encounters or ‘passing the time of day’ * Offer ideas and suggestions and avoid telling them precisely what to do * Let them play a significant role in making the decision as this will commit them to it
Affiliation
How to recognise the Affiliation Motive in a person * They seek the company of others and seek to make friends * They are eager to interact and need to be liked as a person * They are warm and can appear non-assertive * They may talk at length about family, friends and outside interests and engage in social ritual
How to deal with them and arouse their motivation * They respond to warm human qualities, a smile and interest in family, social activities * Be prepared to spend time developing a warm relationship with them as they will do things for people they like * They are motivated by friendship and relationships and do things for people they relate to on a personal basis
Power
How to recognise the power motive in a person * They tend to be firm, direct and competitive, and they try to be persuasive in their dealings * Thy like to impress and may express their
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