Nba Media Analysis
The thesis is an essay about the difference between NBA media contrasting from the past to the present on national television. In Particular this thesis analyses the implementation of television broadcast of the NBA and how coverage changed the game. The games themselves were broken down into four segments: pregame, halftime, postgame, and game coverage. The pregame show was further sectioned into four areas: the opening part of the broadcast, which in broadcasting terminology is known as a tease, introduction of announcers, and team line-ups/injury reports. The content of the pregame shows was also analysed. It was determined that pregame coverage has developed a more modern sophisticated approach since the 1980s, with more elaborate teases
and more complex examination of injuries than before. Game coverage was also broken down into four subjects: commentary during the games, themes of the games as described by the announcers during the games, the use of replays, and the use of graphics. Commentary in 1990s games was found to be more detailed and insightful than coverage during the 1980s, and there were more replays and camera angles utilized in 1990s coverage as opposed to 1980s coverage. More sophisticated and detailed graphics were used in the 2010s, specifically the use of shot charts to monitor the players' performances, the use of shooting percentage, turnover and rebounding statistics and also just recently this year broadcasting live NBA in 4k. Halftime and postgame shows were examined for their content and it was found that coverage in the 2010s provided more analysis and elaboration on key plays in the games than in the past. Finally, this study examined how television coverage changed both the NBA, and mass media coverage of the game. It was determined that NBA officials made several rule changes over the years in an effort to appeal to television viewers. Journalists were also forced to write about other aspects of the games since viewers could see the results on television. This led to more in-depth analysis of games in the past. In the video game series NBA 2k the use of 3D face mapping was used to gain the real life effect for the game.
and more complex examination of injuries than before. Game coverage was also broken down into four subjects: commentary during the games, themes of the games as described by the announcers during the games, the use of replays, and the use of graphics. Commentary in 1990s games was found to be more detailed and insightful than coverage during the 1980s, and there were more replays and camera angles utilized in 1990s coverage as opposed to 1980s coverage. More sophisticated and detailed graphics were used in the 2010s, specifically the use of shot charts to monitor the players' performances, the use of shooting percentage, turnover and rebounding statistics and also just recently this year broadcasting live NBA in 4k. Halftime and postgame shows were examined for their content and it was found that coverage in the 2010s provided more analysis and elaboration on key plays in the games than in the past. Finally, this study examined how television coverage changed both the NBA, and mass media coverage of the game. It was determined that NBA officials made several rule changes over the years in an effort to appeal to television viewers. Journalists were also forced to write about other aspects of the games since viewers could see the results on television. This led to more in-depth analysis of games in the past. In the video game series NBA 2k the use of 3D face mapping was used to gain the real life effect for the game.