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Negotiatation

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Negotiatation
Jean Monnet Chair in Euromanagement in Business and Technology
PhD J. M. Ulijn, TU Eindhoven

International Business Negotiation
ERASMUS Exchange Programme 1996

Dutch-German Business Negotiation

Axel Niemeyer (435358)
Martin Bundschu (435303)
Eindhoven, February 1997

Table of content
Table of content
Figures
Executive Summary
1. Introduction
2. Intercultural Negotiation
2.1 Dimensions of Negotiating
2.2 Negotiation Styles
2.3 Culture and Negotiating
2.4 Cultural Information for Business Situations
3. Dutch-German Cultural Differences
3.1 Dutch-German Economic Relations
3.2 Cultural Values
3.3 Mutual Perception
3.4 Verbal and Non-verbal Communication
3.5 Corporate Behaviour
4. Testing the hypotheses in a Dutch-German Business Negotiation
4.1 Hypotheses
4.2 Verification by Practitioners
4.3 Negotiation Checklist
5. Conclusion
6. References
7. Appendix A: Questionnaire Form

Figures
Figure I: Interview Partners
Figure II: Proved Hypotheses about Dutch-German Business Negotiations
Figure 2-1: Stages in Negotiating
Figure 2-2: Activities in Negotiating
Figure 2-3: Mastenbroek´s Negotiating Model
Figure 2-4: Top Negotiation-Related Results from Delphi
Figure 3-1: The 5D-Model
Figure 3-2: Hofstede´s Dimensions
Figure 3-3: Dutch Perception of Germans and their own
Figure 3-4: Cultural Thought Patterns
Figure 4-1: Hypotheses about Dutch-German Business Negotiations
Figure 4-2: Interview Partners
Figure 4-3: Proved Hypotheses about Dutch-German Business Negotiations
Figure 4-4: Dutch Negotiation Checklist

Executive Summary
Intercultural negotiations add an additional difficulty or dimension to negotiations. In addition to providing a specific basic pattern in the value of the activity indices they provide additional difficulties and problems, that would not be in place if the negotiation took place within a single culture. Therefore the purpose of this paper is to investigate



References: Bond, M. H., Hofstede, G. (1989), The Cash Value of Confucian Values, Human Systems Management, Vol. 8, p. 195-200 Casse, P Centraal Bureau voor Statistiek (1997), Statistisch Jaarboek 1997, Centraal Bureau voor Statistiek, Vorburn, Heerlen Hennessey, P.(1996 ), Negotiating Across Borders, Silver Kris Journal, August 1996, p Hofstede, G. (1983), The Cultural Relativity of Organizational Practices and Theory, Journal of International Business Studies, Fall 1983, pp. 75-89 Jansen, L Jones, E. E., Nisbett, R. E. (1971), The Actor and the Observer: Divergent Perceptions of the Causes of Behavior, Morristown Kinds, E Martin, J.S., Chaney L. H. (1992), Determination of Content for a Collegiate Course in Intercultural Business Communication by Three Delphi Panels, The Jounal of Business Communication, pp. 267-283, Vol. 29, March 1992, New York Mastenbroek, W Mole, J. (1991), When in Rome - A Business Guide to Culture & Customs in 12 European Nations, New York Nederlands-Duitse Kamer van Koophandel (1996), Die Wirtschaft der Bundesrepublik und der Niederlande 1995, The Hague Nederlands-Duitse Kamer van Koophandel (1995), Wirtschaftsbericht 1995, The Hague Renckstorf, K., Lange, O.(1989), Erger dan Duitsers...: Het Beeld van Duitsers en Duitsland in de Nederlandse Media, Nijmegen Ulijn, J.M. (1997), Personal talk on 24. February 1997 Ulijn, J.M., Gorter, T.R.(1989), Language, Culture and Technical-Commercial Negotiating, in: Ulijn, J.M Ulijn, J.M., Strother, J.B.( 1995), Communicating in Business and Technology, Frankfurt, Lang Zahn, E Martin Bundschu Tel. 0031-40-2457546 Dutch-German Business Negotiations

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