NESTLE
Submitted By- Neha Katyal- 2009132 Karan Vyas- 2009159 Nishant Sharma- 2009170 Prachir Gupta- 2009185 Section- C
Contents
Executive Summary 3
Acknowledgements 4
History of Nestle 5
Milk Products and Nutrition 6
Introduction 7
Analysis of 4P’s of this Division 10
Beverages 18
Introduction 19
Analysis of 4P’s of this Division 21
Prepared Dishes and Cooking Aids 29
Introduction 30
Analysis of 4P’s of this Division 31
Chocolates & Confectionery 36
Introduction 37
Analysis of 4P’s of this segment 42
Conclusions & SWOT Analysis 49
References 51 Executive Summary
Our project was aimed at studying the marketing mix of products marketed by Nestlé India there by understanding the concept of 4P’s better. It details how Nestle has marketed its product in India. Nestlé India has divided its product portfolio into four different segments, namely- Milk Products and Nutrition, Chocolates and Confectionery, Beverages, and Maggi (noodles, soups and ketchups).
Separate marketing mixes have been developed for these four different segments. The pricing, promotion techniques used and place of marketing and of course the product of one segment are very different from products of another segment. Therefore, we also decided to divide our project coverage into four different sections to cover the segments separately. Besides this
Apart from the secondary research from newspapers, journals and the inter-net, we have interacted with some officials concerned with these things, present at Nestlé India, Gurgaon. All this has helped us in our extensive study of the marketing mix of various Nestlé India products.
Acknowledgements
We would like to put our thankfulness across to all those who have put in direct or indirect hard work towards the successful completion of this project.
First & foremost, we would like to thank our teacher and
Contents
Executive Summary 3
Acknowledgements 4
History of Nestle 5
Milk Products and Nutrition 6
Introduction 7
Analysis of 4P’s of this Division 10
Beverages 18
Introduction 19
Analysis of 4P’s of this Division 21
Prepared Dishes and Cooking Aids 29
Introduction 30
Analysis of 4P’s of this Division 31
Chocolates & Confectionery 36
Introduction 37
Analysis of 4P’s of this segment 42
Conclusions & SWOT Analysis 49
References 51 Executive Summary
Our project was aimed at studying the marketing mix of products marketed by Nestlé India there by understanding the concept of 4P’s better. It details how Nestle has marketed its product in India. Nestlé India has divided its product portfolio into four different segments, namely- Milk Products and Nutrition, Chocolates and Confectionery, Beverages, and Maggi (noodles, soups and ketchups).
Separate marketing mixes have been developed for these four different segments. The pricing, promotion techniques used and place of marketing and of course the product of one segment are very different from products of another segment. Therefore, we also decided to divide our project coverage into four different sections to cover the segments separately. Besides this
Apart from the secondary research from newspapers, journals and the inter-net, we have interacted with some officials concerned with these things, present at Nestlé India, Gurgaon. All this has helped us in our extensive study of the marketing mix of various Nestlé India products.
Acknowledgements
We would like to put our thankfulness across to all those who have put in direct or indirect hard work towards the successful completion of this project.
First & foremost, we would like to thank our teacher and