March 2010
The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just devices, and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers "consume" services as they are created.
Our vision of the future
"Connecting people" is now connecting people to what matters - whatever that means for each person - giving them the power to make the most of every moment, everywhere, any time. Connecting the "we" is more powerful than just the individual. That's how Nokia is needed to help make the world a better place for everyone.
Our strategy
To do this we will become the leading provider of mobile solutions. Our solutions strategy leverages one of our greatest assets - a portfolio of outstanding devices, with unmatched scale and geographic reach. We couple them with smart services, integrated via an intuitive and seamless user experience. We differentiate these solutions offerings based on our in-depth consumer understanding, with a strong focus on social location (people and places).
In a world where connecting people to what matters, empowers them to make the most of every moment. Our ambition is to become the leading provider of mobile solutions
Marketing Plan of Nokia
Introduction: Nokia is well known and world known company for mobile devices and in congregating communication and integrate industries. They have branches in 120 countries and sales in 150 countries with 128,445 employees. The operating profit of this world’s largest mobile manufacturers is 5.0 and 37% of market share according to Q1 2009. For every market segment and protocol they introduce mobile devices of different technology like W-CDMA (UMTS), CDMA, and GSM. Nokia Siemens network make services and solution along with telecommunication network equipment. They are