Nokia Lumia 1020 Essay

In 2013, more people were taking pictures using their phones than with an actual camera however there was a rising complaint that phones were not taking good quality pictures. This inhibited people from taking pictures of memorable moments they wanted to capture. Cell phone companies such as Apple, Samsung, and Nokia were faced with the challenge of finding a way to improve the quality of the pictures their phones took. In 2013, Nokia and Windows partnered up to release a commercial for their new phone, the Nokia Lumia 1020, in which parents at their children’s recital competed to take the best picture. Unlike the rest of the parents, there is a sole couple in the back with a Nokia Lumia 1020 that was not struggling to take a picture. In this commercial Nokia and Window, are trying to persuade parents to buy the Nokia Lumia 1020 because it has forty-one megapixels that allow consumers to capture memorable moments.
In the commercial Nokia and Windows display their logo and name to parents to persuade them that the Nokia Lumia is a phone that can be trusted because both companies are well known and credible. For example when the wife asks her husband why they are not getting closer, he responds, “With the Nokia Lumia 1020, we have the best seats in the house”, even though they are in the back. Making the connection between the product and the brand will generate a trusting and more open feeling to the product because it is a brand that parents know and are familiar with. This strategy will persuade parents to purchase the Nokia Lumia because it is a brand they know and can therefore trust their products. After viewing this commercial parents will consider buying a Nokia Lumia 1020 when upgrading to a phone with better picture quality.
Another amazing strategy that these two companies use to persuade parents to buy the Nokia Lumia 1020 is the connection they create between companies and the parents watching. The slogan near the end of the commercial, which reads,