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odwalla press release

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odwalla press release
Write the heading segment. Specify who the memo is for and who sent it. The heading segment should also include the complete and exact date the memo was written, and the subject matter (what the memo is about). A sample heading would look like:
To: Name and job title of the recipient
From: Your name and job title
Date: Complete date when the memo was written
Subject: (or RE:) What the memo is about (highlighted in some way)

Write the heading segment
Always address readers by their correct name; do not use nicknames.
When constructing the heading, be sure to double space between sections and align the text.

2Consider who the audience should be. In order to get people to read and respond to the memo, it’s important to tailor the tone, length, and level of formality of the memo to the audience who will be reading it. Doing this effectively requires that you have a good idea of who the memo is intended for.
Think about your audience’s priorities and concerns are, and try to imagine why the information you are presenting would be important to them.
Try to anticipate any questions your readers might have. Brainstorm some content for the memo, such as examples, evidence, or other information that will persuade them.
Considering the audience also allows you to be sensitive to including any information or sentiments that are inappropriate for your readers.
3Introduce the problem or issue to your readers in the opening segment. Briefly give them the context behind the action you wish them to take. This is somewhat like a thesis statement, which introduces the topic and states why it matters.

To: All Staff and Interns
From: Ana Lucily, Executive Assistant to the President
Date: July 15, 2012
Subject: Dishes in the Sink
Introduce the issue in the opening segment
Include only as much information as is needed, while still being convincing that a real problem exists.
As a general guideline, the opening should take up about ¼ of the total length of the

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