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Office Depot

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Office Depot
Situation Analysis Paper

Office Depot Inc.
Office Depot is one of the most recognizable suppliers. They distribute and sell office supplies. The products they offer are paper, computers, printers, desks and other office tools.
Office Depot accommodates the needs of student or workers with their everyday office supplies.
Also they sell merchandise to other suppliers. Office Depot, through its international segment, operates in several countries across the world. Dadamonitor claims the company operated in 53 countries across North America, Europe, Asia and Latin America at the end of FY2010
(Dadamonitor 2011). To get an idea of how big office depot is according to Global markets direct SWOT reports, Office Depot reported revenues
…show more content…
It thrives on opportunities to build a strong relationship with its customers. The company is in a very specific part of the retail industry but they want feedback from their customers to understand their needs. Office Depot envisions a future where services and innovative thinking enables customers to achieve success. The company claims to be a culture of creativity and for intelligent risk-taking. The office supplier aspires to “do what has never been done before” on the aspect of innovation (Office Depot 2013).
In the past five years the company’s performance has not been doing well. In 2007,
Office Depot’s revenue was $15.5 billion (Gale business Insights 2013). In 2011, it was about
$11.5 billion.You cant help but say that it has let the stakeholders down. It has tried to raise the

profit margins by cutting down employees and closing down stores but that solution did not have a positive impact on the revenues as they fell down every year since 2007.

Office Depot does not play the same dominating role in the supply market as it once did.
The company competes with Staples Inc and Office Max Inc. Office Depot holds 22.9% of
…show more content…
24% is others which includes Best
Buy, Walmart ect. (Schmidt 2012). Office Depot, just like its industry, has been struggling since
2007 and is continuing to struggle. Schmidt states in his reports the summary of the performance: “over this period, revenue is expected to decline at an average annual rate of 3.6% to $20.8 billion, despite moderate growth of 1.6% expected in 2012” (Schmidt 2012).
Ever since the recession, the office supply industry has been struggling. The business relies on private costumers so much. When people had tough economic periods they cut back on office supplies. It has forced the Industry to focus more in online operations. This would be

more convenient for customers and there are more options to reach the private companies and household costumers.
Office Depot values the trust and confidence of its key stakeholders and secondary stakeholder as well by being honest in every action the company takes. It accepts responsibility for achieving and sustaining results that create value for the shareholders and others stakeholders listed below.

Primary stakeholders


shareholders


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