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1. Executive Summary
Wonderland bakery is located at Kepong Metro Prima. We are introducing wholesome cake and bread to our customer with taking consideration of the good quality ingredients and healthy calories. Our cake and bread will be sold around rm70 and rm3.
Our main target is individual who is between 15 until 35 year old where it segmented into student and worker. They typically consist of low range income group who are affordable to purchase our product.
There are three direct competitors for our bakery school which are San Terri Cottage, Secret Recipe and Pistachios Bakery around us within 20km. However, our bakery school is able to gain more competitive advantage in order to compete with the competitors.
In order to attract more customers patronize into our shop, we will implement some promotion such as provide BUY 5 FREE 1 for senior citizen and student who purchase bread in our shop. Besides that, we also introduce our products to the public by distributing flyer; advertise on local magazine and via Facebook.
Our business is funded by the financial contribution of 5 partners which is Law Sin Yi, Gan Kwok Lun, Goh Mei Lin, Lim Qian Hui and Ng Yik Mun and a contribution of RM95,000 from friends and family. Overall, our business shows a positive sales and gross profit in next 3 years.
2.0 Company Description
2.1 The Description of the Business
WonderLand Bakery is a bakery school with a cafe open to public attached to it which located at Kepong Metro Prima and open for business on 01-01-2013. Our bakery shop will make custom cake by referring to the design drawing that customer send to us. Furthermore, customer also can order according to the design in standard catalogue, official website and Facebook Fan Page. Customer can choose different combination of ingredient to reach their desired flavour but maintain healthy style.
2.2 Mission
To provide all age group of customer with quality cake that is irresistible yet healthy and nutritious
Wonderland bakery is located at Kepong Metro Prima. We are introducing wholesome cake and bread to our customer with taking consideration of the good quality ingredients and healthy calories. Our cake and bread will be sold around rm70 and rm3.
Our main target is individual who is between 15 until 35 year old where it segmented into student and worker. They typically consist of low range income group who are affordable to purchase our product.
There are three direct competitors for our bakery school which are San Terri Cottage, Secret Recipe and Pistachios Bakery around us within 20km. However, our bakery school is able to gain more competitive advantage in order to compete with the competitors.
In order to attract more customers patronize into our shop, we will implement some promotion such as provide BUY 5 FREE 1 for senior citizen and student who purchase bread in our shop. Besides that, we also introduce our products to the public by distributing flyer; advertise on local magazine and via Facebook.
Our business is funded by the financial contribution of 5 partners which is Law Sin Yi, Gan Kwok Lun, Goh Mei Lin, Lim Qian Hui and Ng Yik Mun and a contribution of RM95,000 from friends and family. Overall, our business shows a positive sales and gross profit in next 3 years.
2.0 Company Description
2.1 The Description of the Business
WonderLand Bakery is a bakery school with a cafe open to public attached to it which located at Kepong Metro Prima and open for business on 01-01-2013. Our bakery shop will make custom cake by referring to the design drawing that customer send to us. Furthermore, customer also can order according to the design in standard catalogue, official website and Facebook Fan Page. Customer can choose different combination of ingredient to reach their desired flavour but maintain healthy style.
2.2 Mission
To provide all age group of customer with quality cake that is irresistible yet healthy and nutritious