Online Service and Training for In-Home Senior Care: Business Plan
SeniorCare@Home
Business Plan
Online Service and Training for In-home Senior Care
Johnny
July 19, 2013
Mission statement
To meet the market growing demand for non-medical and skilled nursing in-home care, primarily to exploding market of those over the age of 60. SeniorCare@Home provides online and training service both for the elderly and workers who intend to work on senior care.
Key Market: Seniors / Home Care & Service Contribution: Information, opportunities and training for non-medical and skilled in-home senior care market. Distinction: Professional database and training program for senior-care market. Automatically match the senior and worker according their information.
Objectives * Establish the website and prepare the training courses in the first 3 months. * Post advertising on various webs and make promotion in communities around Montreal. * Register 1,000 potential workers and 300 seniors online in the first 6 months. * Register 5,000 workers and 2,000 seniors online in the first year. * Keep the financial balance in the first year. * Register 20,000 workers and 5,000 seniors online in the second year. * Make profit $50,000 by the end of the second year. * Make profit $100,000 by the end of the third year.
Strategy * We plan to grow SeniorCare@Home to the top website for senior care in 3 years in Quebec, and to the NO. 1 in 5 years in North America. * There are several companies focusing on the senior care market in North America. The major competition comes from them. But our business model is totally different with theirs. Our profit comes from register, training, even online commercial rather than the face-to-face service for seniors. * Seniors go up almost 13% of the Canadian population and this rapidly growing group has important care demand. The market is big. But the market is not full established. Therefore, there is much market space for a small company to
Business Plan
Online Service and Training for In-home Senior Care
Johnny
July 19, 2013
Mission statement
To meet the market growing demand for non-medical and skilled nursing in-home care, primarily to exploding market of those over the age of 60. SeniorCare@Home provides online and training service both for the elderly and workers who intend to work on senior care.
Key Market: Seniors / Home Care & Service Contribution: Information, opportunities and training for non-medical and skilled in-home senior care market. Distinction: Professional database and training program for senior-care market. Automatically match the senior and worker according their information.
Objectives * Establish the website and prepare the training courses in the first 3 months. * Post advertising on various webs and make promotion in communities around Montreal. * Register 1,000 potential workers and 300 seniors online in the first 6 months. * Register 5,000 workers and 2,000 seniors online in the first year. * Keep the financial balance in the first year. * Register 20,000 workers and 5,000 seniors online in the second year. * Make profit $50,000 by the end of the second year. * Make profit $100,000 by the end of the third year.
Strategy * We plan to grow SeniorCare@Home to the top website for senior care in 3 years in Quebec, and to the NO. 1 in 5 years in North America. * There are several companies focusing on the senior care market in North America. The major competition comes from them. But our business model is totally different with theirs. Our profit comes from register, training, even online commercial rather than the face-to-face service for seniors. * Seniors go up almost 13% of the Canadian population and this rapidly growing group has important care demand. The market is big. But the market is not full established. Therefore, there is much market space for a small company to