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Padini
0. BUSINESS AND ECONOMIC LITERATURE REVIEW ON THE INDUSTRIES

1. Padini Concept Store

Padini Concept Store is a company that involved with the clothes, accessories, shoes and garment selling. Padini Concept store have many multi type of brand such as Vincci, Padini(PDI), Padini Authentics, Miki, Seed and P&Co. The concept of this store is where all the brand name will be in the same shop of Padini concept store with having their own section with their own brand name. It can be called as like under one roof.

In the domestic market, all the products are sold through numerous retail store and some franchises store. Klang Valley will be the place where all the Padini concept stores are effectively evolve since there is a lot of mall are being open in the Klang Valley. Even there is a newcomer in this business, Padini still can keep maintain and survive their business because Padini have a strong impact on the retail operations. As we all know that Malaysian has many shopping malls and mostly of the shopping mall will have the Padini concept store. This is show that all Padini products are easily to get since it available in the Malaysian shopping mall. For example, there is 14 Vincci store and 1 PDI store that operated and run by the franchisees.

As for the market abroad, Padini mostly sold their products through the retails store managed by the licensee and dealers. Padini concept has 12 dealers store in Thailand. Even though Thailand have many dealer store but management has revealed that Padini business in that country are not good as compared to Malaysia. This is shows that not all the country will accept and like to buy Padini products. The concepts of dealership structure instead of franchise are not practicable because its make the sales in Thailand are lagging behind as compared to the export sales to other countries. This show that Malaysia has a strongest retail network as compared to many other

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