Pantaloons: Retailing and Star Member
PANTALOON RETAIL is the flagship company of Future Group, a business group catering to the entire Indian consumption space. FUTUREGROU, led by its founder and
Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indian ness.’ The group’s corporate credo is, Rewrite rules, Retain values.
Pantaloon Retail (India) Limited (PRIL), is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company operates over 16million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000people. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers .The company’s leading formats include Pantaloons a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain,
Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian Bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, aLL, Top 10 and Star & Sitara.
TARGET MARKET:
The target market of Pantaloons is the Youth of today, youth is defined broadly by the company from the kids to adults whoever considers themselves as young. It believes in Fresh Feeling, Fresh Attitude, Fresh Fashion.
PRODUCT ASSORTMENT: Pantaloons offers trendy and hip fashion that defines the hopes and
Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indian ness.’ The group’s corporate credo is, Rewrite rules, Retain values.
Pantaloon Retail (India) Limited (PRIL), is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company operates over 16million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000people. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers .The company’s leading formats include Pantaloons a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain,
Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian Bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, aLL, Top 10 and Star & Sitara.
TARGET MARKET:
The target market of Pantaloons is the Youth of today, youth is defined broadly by the company from the kids to adults whoever considers themselves as young. It believes in Fresh Feeling, Fresh Attitude, Fresh Fashion.
PRODUCT ASSORTMENT: Pantaloons offers trendy and hip fashion that defines the hopes and