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Table of contents: Task | Contents | 1 Understand the background to organisational strategic change | 1.1 discuss models of strategic change 1.2 evaluate the relevance of models of strategic change to organisations in the current economy 1.3 assess the value of using strategic intervention techniques in organisations | 2 Understand issues relating to strategic change in an organisation | 2.1 examine the need for strategic change in an organisation 2.2 assess the factors that are driving the need for strategic change in an organisation 2.3 assess the resource implications of the organisation not responding to strategic change | 3 Be able to lead stakeholders in developing a strategy for change | 3.1 develop systems to involve stakeholders in the planning of change 3.2 develop a change management strategy with stakeholders 3.3 evaluate the systems used to involve stakeholders in the planning of change 3.4 create a strategy for managing resistance to change | 4 Be able to plan to implement models for ensuring ongoing change | 4.1 develop appropriate models for change 4.2 plan to implement a model for change 4.3 develop appropriate measures to monitor progress |

Introduction
Strategic marketing deals with the 'big picture ' marketing planning. It analyzes how a company can best satisfy its customers and make a profit at it. Strategic marketing planning is directed from the top of the company and is extremely important in any for-profit organization. Several key principles govern strategic marketing.
Understand the Marketplace and Consumer A company must identify the sources of demand for its products and closely analyze the competitive landscape in which it wants the consumer to prefer its products over those of competitors.
The company must divide potential customers into segments and find ways to best satisfy them. Each segment may require a distinct marketing mix.

Deliver Value
While satisfying individual

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