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Business Plan Overview: Veg Restaurant Veg restaurant is an idea spawned from a new and optimistic understanding of the San Francisco food and restaurant industry. Within this business plan is an overview of the basis and prospective function our exciting idea. Included in this overview are the mission, classification, targeted clientele, location, and function strategy of Veg Restaurant. This paper aims to build a foundation for our vision, and attract interest from the community, possible investors, and future customers.
Mission
Veg Restaurant will provide a nutritional and educational experience that focuses on the importance and awesomeness of fresh vegetables and fruits. An interactive restaurant experience will make customers and their children involved in the selection of their meals, making healthy eating enjoyable and apparently doable. By focusing on the modern San Francisco family unit, Veg Restaurant aims to make healthy eating the norm.
Concept
The underlying theme of the restaurant will be the inclusion of an on site garden, which guests interact with to become involved with the preparation process. Guests will be welcome to inspect the garden and select specific vegetables and fruits to be included in their meal. The restaurant will be heavily family oriented with an emphasis on involving children in the experience. Littered with nutritional facts and general information concerning vegetables and fruits, the facility itself will be an eye-catching and engaging aspect of the experience. As part of the family, well-behaved dogs will also be welcome at the restaurant, where they will receive their own nutrition packed menus.

Customers
Targeted clientele for Veg Restaurant will predominantly be young, educated families. San Francisco families are health minded and progressive. Veg Restaurant will provide an exciting new outlet to families searching for a new way to stay healthy and educate themselves. The family meal is a powerful tool that



Cited: Johnson, D. B. (2006). Promoting family meals in wic: Lessons learned from a statewide initiative. In Retrieved from http://0-www.sciencedirect.com.opac.sfsu.edu/science/article/pii/S1499404605000345 Rahaim, J. (2011). Socio-economic profiles. San Francisco Neighborhoods, Retrieved from http://www.sf-planning.org/Modules/ShowDocument.aspx?documentid=8501 Sfusd map. (2011-2012). Retrieved from http://www.sfusd.edu/en/assets/sfusd-staff/enroll/files/all-in-one-school-map-2011-2012.pdf

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