Pazur Restaurant
1.0 Executive Summary
Pazuri is a new restaurant in the restaurant industry. The restaurant is in the heart of Nairobi that has a strong need for heartier food options. The restaurant will take the benefit of the market need to provide better product and service to the Community in the area.
Nairobi Town population is quickly growing with more families moving to the area. Pazuri plan to use the first mover chance and set up itself as the preferred restaurant. A locally-owned restaurant to serve the big population of Nairobi with a fresh and African organic Menu in the heart of Nairobi will be a boom.
The restaurant focuses on organic and original African dishes. All the ingredients will be purely organic and locally sourced which will reduce the reliance on fossil foods used for transportation.
This business plan calls for a profitable year ahead with hope forecasted growth as i meet up the demands …show more content…
lifestyle changes,
II. health awareness
III. Increase of product variety.
Therefore, Pazuri wants to get into the market of African organic dishes where client strive for fresh highest quality food willing to pay the more for it.
2.3 Competition/competitive advantage
There are a lot of restaurant that are within the loction of Pazuri. The number has increased dramatically in few years’ time and will continue to increase, all of them with the aim of gaining form the high demand. Some of these direct competitors of Pazuri include:
I. KFC
II. GALITOZ
III. OLIVE
But still, none of them provides pure African dishes prepared from organic ingredients and they focus more on dotcom generation that doesn’t mind much about their health
2.4 Competitive Advantage
The advantage that Pazuri has is the focuses on providinge healthy, good quality, and organic fresh recipes in an atmosphere that makes them feel good. Pazuri competitive advantage is the atmosphere, the menu and the tie-in to environmental
Pazuri is a new restaurant in the restaurant industry. The restaurant is in the heart of Nairobi that has a strong need for heartier food options. The restaurant will take the benefit of the market need to provide better product and service to the Community in the area.
Nairobi Town population is quickly growing with more families moving to the area. Pazuri plan to use the first mover chance and set up itself as the preferred restaurant. A locally-owned restaurant to serve the big population of Nairobi with a fresh and African organic Menu in the heart of Nairobi will be a boom.
The restaurant focuses on organic and original African dishes. All the ingredients will be purely organic and locally sourced which will reduce the reliance on fossil foods used for transportation.
This business plan calls for a profitable year ahead with hope forecasted growth as i meet up the demands …show more content…
lifestyle changes,
II. health awareness
III. Increase of product variety.
Therefore, Pazuri wants to get into the market of African organic dishes where client strive for fresh highest quality food willing to pay the more for it.
2.3 Competition/competitive advantage
There are a lot of restaurant that are within the loction of Pazuri. The number has increased dramatically in few years’ time and will continue to increase, all of them with the aim of gaining form the high demand. Some of these direct competitors of Pazuri include:
I. KFC
II. GALITOZ
III. OLIVE
But still, none of them provides pure African dishes prepared from organic ingredients and they focus more on dotcom generation that doesn’t mind much about their health
2.4 Competitive Advantage
The advantage that Pazuri has is the focuses on providinge healthy, good quality, and organic fresh recipes in an atmosphere that makes them feel good. Pazuri competitive advantage is the atmosphere, the menu and the tie-in to environmental